Holiday 2006 Grudge Match: Google Checkout Versus Paypal

Google Steps More Boldly Into PayPal’s Territory by the New York Times shows how Google Checkout has really stepped things up this holiday season.

The article covers how Google is giving merchants huge incentives to promote Google Checkout on their online stores. One merchant sent out a promotion to customers, telling them they get $10 off all orders of $30 or more if they use Google Checkout. He said his traffic tripled and it cost him nothing, since Google is paying the bill (he gets reimbursed the $10 per order from Google) and Google is also offering zero transaction fees until the end of the year.

GSI Commerce, a company that runs about 60 online stores, said that of PayPal, BillMeLater and Google Checkout, Google is leading the pack this holiday season.

Analysts predict it will cost Google $20 million in the current quarter for these promotions. But Google is doing this because it helps their advertisers close transactions quicker and it will eventually allow Google to offer a CPA (cost per action) model. I can tell you, I personally bought around 10 items through Google Checkout in the past month because of these promotions.

Related Topics: Channel: Retail | Google: Checkout


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide