Hot At Sphinn: Google Search Quality Declining, Scaling Local Marketing & More

sphinn-logoActivity is picking back up after the holidays on our sister site, the Internet marketing hub Sphinn. Last week, as most of us settled back into a regular work week, the hot topics on Sphinn centered on whether Google’s search quality is declining and how to scale local marketing.

In our “Discussion of the Week,” we asked Does Local Marketing Scale? and received a handful of replies on that topic — but not a lot of agreement. But our pick for best comment of the week came from a different Sphinn thread, Three’s a Trend: The Decline of Google Search Quality. In that discussion, Sphinn member rebeccagill of Web Savvy Marketing shared this opinion of Google’s search results:

I absolutely love Google and Matt Cutts, but lately it seems the article and press release websites are taking over search results with content that has zero value or makes little sense. I tell SEO clients to stay clear of such practices, but when they pop up in results, it is hard to keep nagging everyone (and more importantly getting them to listen) about doing the right thing.

Agree? Disagree? Read more of that discussion and share your thoughts over on Sphinn. There’s also a dissenting opinion in a different thread, Google’s Decline: Myth or Fact?, that’s worth checking out. Meanwhile, here’s a look at all of the popular Sphinn stories from the past week.

Most Comments

  • Three's a Trend: The Decline of Google Search Quality – Anil Dash points to three separate articles bemoaning the perceived decline in Google's search results. But not all of the early commenters there agree. Do you?
  • DOTW: Does Local Marketing Scale? – Over the past month there has been a lot written about the Google and Groupon deal – why it did or did not make sense for either company – but the Ad Age article "Why Google Dropped Groupon and Local Just Doesn't Scale" raised some interesting points about why a service like Groupon – any platform based service like it – simply won't work long term. For this week's Discussion of the Week (DOTW) I'm curious to hear what the local and hyper local folks – the ones actually doing the boots on the ground work with local businesses – have to add to this topic. Do you have clients using Groupon or something similar? Is there a real value proposition provided by services like Groupon for local merchants?

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Hot On Sphinn: January 3 to January 9, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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