Hot At Sphinn: Underrated SEO Tactics, SEO Excel Guide & More

sphinn-logoIf SEO is your thing, Sphinn was a good place to be last week. Almost all of the most popular stories on our sister site had something to do with SEO.

At the top of the list is our “Discussion of the Week,” which asked what’s The Most Underrated SEO Tactic? That topic generated about two dozen comments and serves as a great list of SEO tips that you may have overlooked. The most oft-mentioned tactic seemed to be internal linking, which was mentioned in our favorite comment of the week from Sphinn member Annie Cushing of BlueGlass:

When I look up a site in OSE and see its top pages and then see how seldomly the site links to those pages, I get kind of excited. It’s such an easy win. There’s a reason those pages have page authority (provided you’re not gaming the system and just haven’t gotten caught yet). Find the pages other sites say are valuable and make sure you look for opportunities to link to them.

That was also our most popular story on both Twitter and Facebook, too, last week. Here’s a look at the full recap of what was hot on Sphinn over the past seven days.

Most Comments

  • DOTW: The Most Underrated SEO Tactic? – Algorithm changes come and go, but the basics of SEO mostly stay the same year-in and year-out. In this week's "Discussion of the Week," we want to know what you think is the most underrated or under-appreciated SEO tactic. It could be something that you still find effective after so many years, or something new. It could be something that you're glad is effective, or something you wish didn't work. The floor is open.
  • Do Directories Really Matter Anymore for Local Search Rankings in Google? – This is the result of a recent research analysis we conducted for Google Place Pages and factors that might "predict" rankings in map results on Google.com. It takes into account Google Place Pages information, along with citations (using Whitespark's Local Citation Finder Tool), anchor text (using OpenSiteExplorer) and city/vertical relevancy of the inbound linking URLs. One of the more interesting observations is that citations (focus on Name, Address & Phone) aren't really a conclusive predictor of map rankings. Exact-match anchor text, overall URL authority (e.g., quanlity inbound links) and links from URLs about the business city and industry…these appear to be the largest predictors of rankings. This all makes sense given the "blended" search results Google shows for local/regional searches.
  • Why Fans Stop Liking & Following You on Facebook & Twitter – Good findings from an ExactTarget survey on why people aren't following brands on Facebook or Twitter any longer.
  • How To Do An SEO Audit – Fairly deep 10 step guide to performing an SEO audit.

Most Tweeted (not already listed above)

Hot On Sphinn: March 7 to March 13, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Sphinn

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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