Hot At Sphinn: Impact Of Google’s +1, Self-Destructive Corporate Tweets & More

sphinn-logoGoogle’s new +1 feature was far and away the hot topic last week on Sphinn, dominating both the on-site conversation and the off-site tweeting and liking.

In our “Discussion of the Week,” we asked readers to assess the impact of Google +1, and we currently have close to two dozen replies. Our favorite comment came from Sphinn member Tad Miller of Search Mojo, who said:

The real question, as with Social Sharing, is what is the impact on results BEYOND personalization. Yes, volume of +1′s seem like an obvious signal, but I’m guessing “who” did the +1 is important from the perspective of how much weight a +1 gives in an Algorithm.

Right now I’m most curious about the potential impact on PPC ads. I would guess that a +1 icon with an avatar from someone I follow on the ad will be a big factor in improving click through rates.

Other stories related to Google’s +1 button were among the most popular on Twitter and Facebook. And an article about destructive corporate tweets and how to respond to them was also popular among Twitter users. Here’s the full recap of last week’s Sphinn activity.

Most Comments

  • Discussion: Impact of Google +1? – Google has just announced its +1 social layer, which adds a way for searchers to indicate when they like search results and ads. +1 buttons will be available soon for webmasters to add to their sites. These +1s may eventually become part of Google's ranking algorithm, too. So for our "Discussion of the Week," we want to know what you think the impact will be of this new Google venture — impact on searchers, searching, marketing, and so forth. The floor is open!
  • Why Attention is the New Currency Online – You need to deliver high value content regularly instead of just sharing the same content as someone else. So how do you differentiate yourself in a space full of re-hashed content? First you need to understand and optimize your content for online browsing and reading.
  • New research proves that RESPONDING to negative feedback online benefits companies – 18% of customers that got a company response to negative review became loyal customers as a result.

Most Tweeted (not already listed above)

  • The 3 Types of Self-Destructive Corporate Tweets – Quote: "The question is not whether your company will have to deal with a self-destructive Tweet, but what kind of tweet it will be, and by whom." It's not just about the 3 types, but Jay Baer also offers suggestions on how to respond when it happens.
  • Build Your Social Media Embassies – Love this from Dr. Pete Meyers: "Being on a social media site is like travelling in someone else's country. If you never plan on coming back, you can play the obnoxious tourist all you want. If you want to set up a home away from home, though, you need to respect the locals."
  • 15 more sites that forbid you from linking to them – Link building is hard! How often do you turn down free natural links?  This article points out 15 sites that "Forbid" you from linking to them.
  • eBay to Acquire GSI Commerce: What Are Ecommerce Implications? – eBay announced its plans to acquire GSI Commerce (for a total of $2.4 billion). What does this deal mean for the ecommerce landsphinnweeke?

Most Liked/Shared (not already listed above)

Hot On Sphinn: March 28 to April 3, 2011

  • 4 Content Strategies for B2B Corporate Blogging – Derek Edmond of Search Engine Watch lays out some good advice and examples for B2B blogging.  Content is king as they say, but easier said than done from a B2B perspective.
  • Tweet late, email early, and don’t forget about Saturday – Not only does Zarrella recommend tweeting more — he recommends tweeting the same links two or three times a day
  • The 7 Deadly Sins Of Content Promotion – Content promotion is a very popular tool in a social media marketer’s tool kit. A successful promotion can bring exposure and links at a low price: that low cost and high return is what’s driving a lot of companies to get involved. Unfortunately, companies are jumping in without learning how to promote content the right way.
  • 8 Reasons SEO Audits are Needed Before Sites are Built – If you’ve worked in the SEO industry for any significant length of time, you’ve inevitably had a situation arise where a brand new site was being planned or an existing site was being overhauled and you were brought in to ensure the new (or new version) site would get SEO. And unless you have magic fairy dust at your beck and call, you have also had to deal with the fact that you were called in after the new site was already planned.
  • 6 Non-Content Must Haves For Business Blogs – Hey, by now you know that your blog needs great content to survive in the blogosphere’s dog-eat-dog world. And if you didn’t know that, well, then Panda-Farmer just came to smack you upside the head a little. Google says you’re welcome. But great content isn’t…
  • The 4 Words That Will Get Your Email Opened – In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opened subject line I’ve ever seen — by far.
  • Google + 1 = Fail | Why Google +1 will End Up Next To Google Buzz – Two Reasons that +1 Will End Up Next to Buzz in the Google Social Media Graveyard
  • The Rules of Social Media Engagement – 75 percent of employers say their business has no formal policy instructing employees on the appropriate use of social networking sites on the job.
  • Weed Out Your Lowest Performing Pages [Panda Strategies] – This morning I set myself a challenge. Using some inspiration from recent excellent ideas, strategies and articles about the Panda update, I decided to see if I could cobble together a quick strategy to weed out pages that might be deemed as “low quality” in the eyes of Google's most recent major algorithm update.
  • The New Hotness: Word of Click Marketing – "You can’t manage what you don’t measure. The same can be said about monitoring – if you aren’t keeping track of the sentiment, you won’t be able to manage it. Instead, sentiment will be managing your business."
  • Local SEO Tracking: How to Track Offline Conversions – This article offers up some very actionable insights on how to approach offline attribution. I must read for folks that work on brick-and-mortar campaigns.
  • A How To Guide For Submitting Content To Fark – Those who have enjoyed the unmitigated pleasure of seeing their referral traffic spike after hitting the homepage of fark.com already know how valuable this advice column is. If that's not you, make sure to read thoroughly.
  • How to use social media to create and enhance your brand’s narrative – Before you think social media is what you need, take a deep breath and review these 5 tips for using it cautiously and effectively.

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Sphinn

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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