Hot At Sphinn: Who Needs Websites, Death Of Check-Ins, Infographic Tools & More

sphinn-logoQuite a bit of variety last week on our sister site, Sphinn. The most popular stories ranged from things like white hat SEO examples to tools that help you make infographics to a discussion on the necessity of having a website.

The latter was the topic of our Discussion of the Week. We asked a simple question: Does Every Business Need a Website? The general consensus so far is that, yes, all businesses need a website — although a couple commenters preferred to say they “should” have a website, instead. Our favorite comment came from Sphinn member Rob Croll of Marlannah Internet Marketing, who said:

Yes, you might be able to get your Facebook Fan Page to rank, but what happens when Facebook changes the rules? You might just disappear from the SERPs altogether. And, while I’m a big believer that local search should be one of the tactics most SMBs implement, that’s still too fraught with problems for me to trust in it 100% as my only online presence. Having your own website as the hub for other places your business is online seems the best short- and long-term strategy to me.

Other popular stories last week on Sphinn included a list of tools to help create infographics, a story showing examples that white hat SEO isn’t dead and more. Here’s the full recap of activity last week on Sphinn.

Most Comments

  • Discussion: Does Every Business Need a Website? – A few recent studies have suggested that many small businesses are skipping websites and just using Facebook for their online presence. There are also many local businesses that don't have websites, but still have online visibility through Google Places, Bing/Yahoo Local, or even Yelp. For our "Discussion of the Week," we want to know … does every business really need a website? Or is it okay for some to use social/local business pages and nothing else? The floor is open!
  • 2011: The Year the Check-in Died – This post tackles the subject that many are wondering… are location based check-ins services just a fad that is going to die?
  • The Complete Guide to Bing’s New Local Business Portal – Bing’s local search tools and features don’t get a lot of airplay compared to Google, but that could – and should — change after today’s launch of an entirely new local listings tool for business owners. It’s called the Bing Business Portal and it has some features that should make Google Places green with envy…

Most Tweeted (not already listed above)

Most Liked (not already listed above)

  • White Hat SEO: It Fishkin Works – SEOmoz's Rand Fishkin responds to Kris Roadruck's earlier blog post, "White Hat SEO is a Joke."  Naturally, Rand offers up a strong defense of white hat SEO.
  • DIY Guide to Successful Infographic Production – Infographics are really hot right now, especially ones that are really high quality and are useful or educational.  Creating a really awesome infographic isn't easy, so we've outlined our process and explained a bit about what it takes.  Look for a follow up to come on promoting high quality graphic content.
  • 9 Tips For Using Product Listing Ads – A great introduction on how to use AdWords Product Listing Ads effectively.

Hot On Sphinn: April 11 to April 17, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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