Hot At Sphinn: Explaining Your SEO/SEM Career, Affiliate Marketing Scams & More

sphinn-logoIf you’ve ever had friends or relatives whose eyes glazed over as you try to explain your life as an SEO/SEM consultant, you wouldn’t have been alone last week on Sphinn.

In a more lighthearted “Discussion of the Week” than some previous topics, we asked: How do you explain being an SEO/PPC/Social Media marketer to the non-tech savvy? At the moment, we’ve had 24 replies — but no one made us laugh as much as what Sphinn member John J. Curtis of L2T Media. John said he tells people, “I fight robots for a living” and here’s one of several reasons why:

It ensures you are not talking to another digital marketing professional. This is equally good news, as you are now allowed to embellish the mundane details of your day-to-day job into an online jousting match/Bond thriller, complete with hacking into Google servers and secret USB drives worth millions of dollars. And the women. Holy hyperlinks, the women!

Feel free to add your response to that question, or just click through to read the rest of John’s answer.

That was the most discussed topic last week on Sphinn. An article about avoiding affiliate marketing scams was the most popular story among Twitter users. That and more are below in this week’s roundup of the hot activity on Sphinn.

Most Comments

  • Discussion: How do you explain being an SEO/PPC/Social Media marketer to the non-tech savvy? – Let's get a little more lighthearted this week, shall we? I bet you've been in this situation before: You're with a long-lost friend, relative, or someone you don't know very well. Or it could be your mom or dad, for that matter. They want to know what you do for a living. In our "Discussion of the Week," we want to know what you say in that situation? How do you explain what you do to someone you know is not tech savvy?
  • Google Panda Update – Thoughts and Solutions from Jim Boykin – Interesting read from Jim Boykin comparing Panda to Google's old supplemental index issues: "Google’s been tossing duplicate pages, and poorly linked pages, and pages with little content into the supplemental results for years… this hasn’t been an issue with google….the issue comes when you have original content, on a page that is not deep enough to be at the “supplemental level”…"
  • Why All SEO's Should Learn Programming – Ian Lurie believes that it's better for SEO's to suck at programming than not to know how to do it at all.
  • The Top 14 Things Marketers Need to Know About QR Codes – Here's a crash course on tools, tactics, and best practices to confidently help you jumpstart a mobile QR marketing campaign.

Most Tweeted (not already listed above)

  • Avoiding Affiliate Marketing Scams – Rae Hoffman shares lots of advice about making sure you don't fall victim to some of the occasionally outrageous claims of affiliate systems/products that promise great wealth, huge checks and little or no work
  • Harnessing the Power of Flickr – This is a really, really great article that's ostensibly written for photographers, but contains all kinds of advice and explanation for any person or business that hopes to successfully use Flickr as part of a marketing strategy.
  • Do you really need comments on your blog? – Amy Africa challenges one of the main pre-conceived notions about blogging: "I think blog comments are VERY overrated.  “Social media experts” act like they are the be-all-end-all but personally I think they are insignificant for many (not all, but the majority of) companies." Your thoughts?
  • You’re not a social media expert, you’re just another schmuck with a Twitter account. – There’s no denying that the web is full of snake oil salesmen, and with the explosion of social media, there is no shortage of charlatans looking to make a quick buck, this article helps you separate the wheat from the chaff.
  • Seven Ways for Small Biz To Generate Revenue With Social Media RIGHT NOW – The biggest problem with Social Media is that too many people talk about it and not enough people ACTUALLY USE IT TO GENERATE REVENUE.

Hot On Sphinn: April 25 to May 1, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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