Hot At Sphinn: Search Conference Tips, Duplicate Content Problems & More

sphinn-logoWith the fifth edition of SMX Advanced happening last week, discussion on our sister site Sphinn focused on how to optimize your search conference experience.

Our “Discussion of the Week” asked people to share their Best Tips For Search Conference Attendees and whether you’re a conference newcomer or a vet, there’s some solid advice in that discussion. Our favorite comment came from Sphinn member Bas van den Beld of State of Search:

One I always give first time attendees is make a list of questions they would like to get answered at the conferences. Then Google on the topics around that question and see which of the speakers is most likely to answer your questions. (For example if you are looking for information on international search the biggest chance you have on getting your questions answered is if Andy Atkins Kruger is speaking). Then go to that session and if your question is not answered, ask the question in the Q&A or step up to the speaker after the talk.

You can still add your advice or just read what others have shared already on that discussion. Meanwhile, an article about duplicate content problems related to pagination was the hottest story among Twitter users last week.

Here’s a full look at last week’s activity on Sphinn.

Most Comments

  • Discussion: Best Tips For Search Conference Attendees? – How do you optimize your attendance at search conferences? Whether you're a big company or solo consultant, knowing how to maximize the time you spend at a search conference can be the difference between great ROI and zero ROI. In this week's "Discussion of the Week," we want to hear some of your best tips for friends and peers attending search conferences. The floor is open!
  • Why Most SEO Advice Sucks (For You) – A simultaneously brave and insightful piece by Ross Hudgens. If you're into going through the SEO motions, this blog post is not for you.
  • How to Use LinkedIn Today to Find Popular Content – Curation and sharing great relevant content is one of the best ways to increase your online influence. The author gives us 3 tips on how to best leverage LinkedIn to build a better overall online profile.One of the best ways to grow your social influence is to consistently curate and share timely, relevant content with your connections so you stay visible and valuable.
  • New Edition of the Ranking Factors for 2011 is Now Live! – SEOmoz has published the latest update to its ongoing SEO ranking factors survey, and the first one since 2009. Lots of new data and changes to the survey content and presentation. As always, interesting reading!

Most Tweeted (not already listed above)

Most Liked/Shared (not already listed above)

  • Kicking off a Linkbuilding Campaign with Questions – Claire Carlile tells us how to get started with a new link building initiative by asking a set of questions designed to frontload the link learning experience for both the link builder and the client.
  • 43 Paid Search Signals You Need To Understand  – The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them.  Here are 43 to track when it comes to paid search…
  • Possibly the Worst Affiliate Traffic Leak Ever – When merchants link to select affiliates, it doesn't go down well for all the other affiliates in the program, and here's why…

Hot On Sphinn: June 6 to June 12, 2011

  • How to Use Custom Variables in Google Analytics – A few tips on how to use custom variables in order to further segment visitor data in Google Analytics.
  • Updates to Bing Webmaster Tools, data and content. – Bing has been investing in building its Webmaster Tools for a while now, and today we’re announcing some of the most recent updates. We spent a lot of time earlier this year meeting with people at search conferences to understand what new features they wanted to see from us, and what current features we could support further. We also gathered feedback on what helpful content should exist within our webmaster space. Through the Honey Badger update, as we’re calling it, you’ll see noticeable investments in both areas as we launch a revised webmaster experience here at Bing. In fact, you can count on more monthly content being added in the near future as we work through a list of topics we’ll be covering. Below you will see some of the investments on the feature side and on the content side.
  • Enterprise SEO – Selling Link Building Services to Someone That Doesn’t know what Link Building is – An excellent post that help conceptualize link-building for the person that thinks SEO is only about on-page factors.
  • New Link Marketing Uses Old Link Building – Nothing like a few actionable link building tips to add to your collection. I particularly like the idea of substituting "directory" for "document sharing site"
  • What Schema.org Means for SEO and Beyond – An balanced look at what Schema.org means for SEO, what it does for search, what's changing and why it matters.

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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