Hot At Sphinn: Automated Tweeting Pros/Cons, Deleting PPC Keywords & More

sphinn-logoAnother busy week of discussion last week on our sister site, Sphinn, with more than a third of the published stories attracting comments.

The most conversation happened around our “Discussion of the Week,” which asked Automated Tweets … Yay or Nay? And we got a variety of opinions on the use of Twitter bots, scheduled tweets and so forth. The general consensus was that some auto-tweeting is okay, but you have to be careful not to overdo it. Our favorite comment came from Sphinn member Edward Lewis of Here’s a portion:

If you have a Twitter account and do mostly AutoTweeting, then your audience should know that. If they don’t, you end up with folks replying at a time when someone is not available to respond immediately. I’ve replied to a few AutoTweets not knowing and I didn’t think much of the person who didn’t reply promptly.

Meanwhile, a story about deleting low-volume PPC keywords was the most popular item of the week among Twitter users — actually, it was tied for retweets with a funny piece about five people you might meet in online marketing hell!

Here’s a look at all of last week’s Sphinn activity.

Most Comments

  • Discussion: Automated Tweets … Yay or Nay? – Social media's supposed to be all about connecting and conversations, but how can you have a conversation with a bot? On the other hand, everyone loves tools that make our work easier and more efficient. In our "Discussion of the Week," we want to know: What's your opinion on using software/tools that automate your Twitter activity? Do you use them? Do you recommend clients use them? If so, how much? If not, are automated tweets ALWAYS a bad thing, or are there acceptable situations/uses? The floor is open!
  • ".brands" approach with Internet name shake-up – Big domain name changes proposed! – Brand owners will soon be able to operate their own parts of the Web — such as .apple, .coke or .marlboro — if the biggest shake-up yet in how Internet domains are awarded is approved.
  • 5 Reasons Why Deleting Your Blog Posts Is Stupid – Hubspot takes a look at Steve Rubel's decision to kill off two personal blogs and move to Tumblr … because he didn't want to confuse Google with a scattered web presence.
  • Google Maps Hates Small Businesses By Launching Local Folksonomy Descriptive Terms – Good post from Chris Silver Smith on the potential downside of Google's new “Descriptive Terms” that appear with Places business listings in map search results.

Most Tweeted (not already listed above)

Hot On Sphinn: June 13 to June 19, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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