Hot At Sphinn: Teaching Kids About Online Marketing, Google Click-Thru Studies & More

sphinn-logoSearch industry parents had their say last week on our sister site, Sphinn, as a discussion about teaching kids SEO, social media and online marketing was the most popular conversation piece.

Our “Discussion of the Week” asked, How Much Do You Teach Your Kids About SEO/Social Media?, and we had a range of comments covering issues like privacy, computer literacy, blogging and more. Our favorite comment came from Sphinn member Stoney deGeyter of Pole Position Marketing, who talked about raising his three kids:

I have not pushed what I do on them in any way, and probably never will. If they don’t have an interest or a knack for it then there is no reason to try to try and create interest that just isn’t there.

You can still add your thoughts to the discussion or read what others have said.

A story suggesting that Google search result click-thru studies are a waste of time was the number one story among Twitter users last week, and a story about guest blogging was the most popular among Facebook users. Below is the full recap of last week’s Sphinn activity.

Most Comments

  • Discussion: How Much Do You Teach Your Kids About SEO/Social Media? – For a lot of kids, social media is just for fun – a way to chat with friends, share links or funny pictures on Facebook and so forth. Then there are teenagers that have already used social media and SEO to create and sell start-up websites/businesses for LARGE sums of money. In our "Discussion of the Week," we want to know how much effort do you (parents) put in to teaching your kids about online marketing? Do you get into the intricacies of SEO or just talk in general terms about online visibility? Or not at all? Do your kids have a blog yet? And if you're not a parent yet, feel free to answer hypothetically about how you will handle this in the future. The floor is open!
  • PR agency loses biggest account with a single tweet – PR agency Redner Group got sacked by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of  the game ‘Duke Nukem Forever’ by withholding future releases from reviewers.
  • 5 Common PPC Optimization Mistakes – Article exploring 5 common pitfalls of PPC data analysis when optimizing PPC campaigns, and suggests 12 practical tips to avoid them.
  • The One Minute Paid Search Account Diagnosis – Good ideas for a quick and simple diagnosis of an existing Google AdWords pay per click account.
  • Why Google Panda Is More A Ranking Factor Than Algorithm Update – An interesting take on what Panda is and isn't.

Most Tweeted (not already listed above)

  • Why Google SERP CTR studies are a waste of time – A detailed look at how the changing nature of search results, and the limited ability of search engines to accurately discern user intent has rendered CTR predictions based on SERP positions meaningless. From the article by Branko Rihtman – "It is important to remember that as search engines try to index and incorporate into SERPs more and more types of results, it will be harder to predict the CTR over locations. Even averaging out the figures over a large number of results will give us a number that is not at all useful for predicting the traffic volume received from each position."
  • 35 Smart Social Media Business & Consumer Insights from @BrianSolis – About three dozen truisms that can help you focus (or re-focus) on the important big picture issues related to social media/marketing … not to mention a few details, too.
  • HOW TO: Get a Google Places Label – Interesting discovery from Scott Dodge about using Google Mapmaker to add your business name to the actual map display in Google Maps.
  • The Ultimate Guide to Keyword Research – Extremely comprehensive keyword research guide…convering both sources of keywords and strategies / implementation.
  • What Potential Impact Can HTML5 Have on SEO? – A brief overview of what impact HTML5 may have on SEO including page page segmentation and link types.

Most Liked/Shared (not already listed above)

Hot On Sphinn: June 20 to June 26, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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