Hot At Sphinn: Value Of SEO Ranking Reports, Bounce Rate In AdWords & More

sphinn-logoThe discussion was heavy last week on our sister site, Sphinn, with three stories in particular leading to a lot of conversation.

No story generated more comments than our “Discussion of the Week,” which currently has 30 comments and is still going strong. In it, we asked, Should SEOs Provide Ranking Reports To Clients? Aside from a few replies, most users said there’s still value in providing ranking reports — but with the caveat that clients should be educated on metrics that really matter. Our favorite comment came from Sphinn member Mary Bowling of Optimized!, who put it this way:

What clients really care about is getting more customers and making more money. If all you want them to judge your work by is rankings, then they are probably not going to stick around for long. It’s easy enough to give them ranking reports if they ask for them, but showing them how you are helping them to get more phone calls, walk-ins and sales is what will really make them happy.

Meanwhile, a story discussing the value of bounce rate to help save money in Google AdWords was the most popular story last week among Twitter users.

Read on for the full recap of last week’s Sphinn activity.

Most Comments

  • Discussion: Should SEOs Provide Ranking Reports To Clients? – Businesses of all sizes love to see their websites ranking high on Google and Bing. For years, SEO consultants have been providing ranking reports to clients to show the success of the SEO work. But some SEOs have stopped providing ranking reports, saying it's not a true measure of success. In our "Discussion of the Week," we want to know what your stance is on ranking reports. Should SEOs be providing this data to clients, or is that time better spent on other reports/projects? This could go in a few different directions, so feel free to take the discussion where you want. The floor is open!
  • How to Pimp Your Google+ Profile Design – Well – one week in and the world of Social Networking is going nuts for Google+Of you've just got your account – find out how to pimp out the About page of your provile with this step by step guide and Photoshop Template
  • My Google Panda Damage Report – It wasn’t too long ago that the Google Panda algorithmic update was announced (I blogged about Panda recently), and it is probably the biggest topic in the SEO industry right now. Mostly because a lot of people got mortally wounded by it. This is how it affected me, as far as I can see.
  • How To Implement Rel=Author – Google is starting to use rel="author" on search results. Here are specific directions on how to get rel=”author” up and running on your own site or blog.

Most Tweeted (not already listed above)

Hot On Sphinn: July 4 to July 10, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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