Hot At Sphinn: Impact Of 12-Pack Sitelinks, Google+ – Twitter Comparison & More

sphinn-logoThere were several good discussions last week on our sister site, Sphinn, but Google’s recent launch of jumbo-sized site links in search results was the hottest topic of all.

Our “discussion of the week” asked, The Impact of Google’s 12-Pack of Sitelinks?, and we had a variety of responses — many concerned with the usability factor and/or how Google continues to tweak the new display. Our favorite comment came from Sphinn member Stoney deGeyter of Pole Position Marketing, who said:

From a usability perspective, I’m not a fan. I spent way too much time reading the 12-pack only to realize that the information I was looking for wasn’t listed. I clicked on the main listing and used the navigation to quickly find what I wanted. I guess this is good if Google happens to show what someone ultimately wants, but it sure takes a lot of visual time to look at each of those. Maybe it’s just the format, but for now, I’d rather go to the site to find the page I want.

Meanwhile, the most popular story last week among Twitter users was a piece from GigaOm that compared Google+ and Twitter — and not in a very positive light. Find that and all of Sphinn’s activity from last week below.

Most Comments

  • Discussion: The Impact of Google's 12-Pack of Sitelinks? – After a couple months of testing, Google has just formally rolled out a new sitelink display. It shows 12 sitelinks under the main listing and pretty much dominates the above-the-fold screen real estate. In our "Discussion of the Week," we want to hear your opinions on the potential impacts of this dramatic change to certain search results. Is this good for users? Does it impact online reputation management? Does it favor recognizable brands without giving the same exposure opportunity to smaller companies/sites? The floor is open.
  • Germany vs. Facebook: Like Button Declared Illegal, Sites Threatened With Fine – German websites have until the end of September to remove Facebook‘s ‘like’ button or face a fine of up to 50,000 Euro.
  • What Has Happened to SEO – Here are several conclusions I’ve come to about the state of SEO and why 2011 should be considered the climax of your SEO career.
  • “Reclaim Blogging”: Why I’m giving up Twitter and Facebook – Hugh Macleod of GapingVoid explains why he's "reclaiming" his blog: "Besides, even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content. The content on your blog, however, belongs to you, and you alone. People come to your online home, to hear what you have to say, not to hear what everybody else has to say. This sense of personal sovereignty is important."

Most Tweeted (not already listed above)

  • How Google+ is like Twitter — but not in a good way – From Mathew Ingram at GigaOm: "..the more I thought about the new social network and the things it doesn’t do very well, the more similar it seemed to the issues that have also been dogging Twitter for some time. Like Twitter, the web giant has to figure out how to solve some pretty challenging problems — including the “noisy stream” issue, the problems of search and discovery, and, of course, how to keep people from going away and never coming back."
  • Website Metrics: Your Business Site is in Good Condition – What Now? – You’ve taken your website through the evaluation process…you’ll eventually have to dig in to the metrics and make sure things are happening like they’re “supposed” to.
  • PPC and SEO Work Better Together – Razorfish looked at the analytics from a year's worth of client data and determined that when someone asks if it's important to buy keywords if you already show up in Organic Search, even Position 1…that the answer, for the most part, is YES!
  • Why Google Panda slapped quality sites – Very interesting thoughts on how Panda has worked and failed and why sites with great content got nailed by Panda.
  • 10 risky default settings in social media that you need to check – Nice list of default social media settings that could prove to be problematic.

Hot On Sphinn: August 15 to August 21, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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