Can you have too much search traffic? The first answer that probably comes to mind is “no,” but what about when search represents 70% … 80% … or even a higher percentage of a website’s overall traffic?
That was the theme of the “Discussion of the Week” last week on our sister site, Sphinn. We asked, How Much Search Traffic is Too Much?, and we had a variety of opinions on the matter. Our favorite comment came from Sphinn member Anthony Mangia of Mangia Marketing. Here’s part of his reply:
I wouldn’t necessarily say that there is such a thing as “too much search traffic,” but you certainly want to diversify your traffic sources. A ton of websites learned this the hard way when the Panda update crippled their traffic and made what were once extremely successful websites into virtual non-factors.
Visit the Sphinn conversation to read the rest of his comment and/or to share your own opinion.
Also last week, an article from Smashing Magazine about the relationship between web designers and web developers — and the need for better “design etiquette” — was the most popular story among Twitter users.
Read on for a full recap of last week’s Sphinn activity.
- Discussion: How Much Search Traffic is Too Much? – Marketers, do you pay attention to the breakdown of traffic to your website (or your clients' sites)? We look at traffic as coming in three ways: Search, Referral and Direct. In the new "Discussion of the Week," we want to know: Is there such a thing as too much search traffic? What do you consider to be the ideal breakdown between those three traffic types? Or, do you not care at all where traffic comes from? The floor is open….
Most Tweeted (not already listed above)
- The Lost Art Of Design Etiquette – Endless layers in Photoshop. Overstuffed image folders. That jQuery plug-in that has 12 files associated with it. Hundreds or thousands of individual pieces go into making a website. No wonder we go off the deep end when we can’t find a closing div section tag. We work with a ridiculously large number of things, and how we organize them (or choose not to) is often left to personal preference. But our messy habits result in confusion for the designer or developer who inherits your work…
- SEO Guide to Creating Viral Linkbait and Infographics – An extremely deep and well put together guide to linkbaiting by the folks at Distilled.
- Manage Your Online Reputation When Disaster Strikes – A case study on the right way to use social media during a disaster.
- New “Choose What You See” Filtering Options Could Be Coming to Facebook News Feeds – A new Facebook test gives users the ability to personalize their news feed settings by each friend, dividing up content into Life Events, Posts and Other Activity. EdgeRank just got a whole lot more complicated.
- Report: Young women are 'power users' of social media sites – People keep on flocking to sites like Facebook and Twitter, and young women are leading the way. The percentage of Internet users who are on social-networking sites continues to climb, according to a survey released Friday by the Pew Internet & American Life Project.
- STUDY: Women Click More Facebook Ads Than Men – Worth a read if you engage in Facebook advertising, especially if your employer (or client) caters to a specific gender.
Hot On Sphinn: August 29 to September 4, 2011
- What's the R.O.I.? A Framework for Social Analytics – A very lucid breakdown of how to properly frame ROI as it relates to social media. There are some great visuals to help drive home the main takeaways.
- Target Launches New Site at Target.com and Fails Miserably – I don’t even know where to start with this. Target launched a new site last week. I guess they’re pretty proud of it, but they’ve managed to completely fail in so many ways.
- An SEO Client's Bill of Rights – Stoney deGeyter updates his basic guidelines to help SEOs and their clients realize what they have a right to in their SEO campaign.
- The Prostitution Approach to Social Media Marketing – Anthony Kirlew: "Just like a prostitute could develop a relationship with a random customer, social media community members that are 'bought' could take an interest in your brand. In reality, neither are very likely."
- 12 SEO Experts Shared How +1 Button Can Impact on the Google Search Results – In this post you will find out what some of the top SEO gurus have to say about “How can the +1 button impact on the search results in coming months?"
- Step by step instructions on how to build non-branded organic keyword attribution in GA – Nice little tutorial for those that use Google Analytics and are interested in delving deeper into multi-channel attribution.
- Are You Losing Sales By Giving Customers Too Many Choices? – The power in having many options to choose from is in it's appeal to our desires to find the exact things that will fit us the best. The dark side of having this many choices is confussion and being overwhelmed to the point of not making any decision. This post details how offering many choices can affect decisions online.
- Misadventures in VC Funding: The $24 Million Moz Almost Raised – A very transparent look at the SEOmoz VC Funding that didn't happen.
- Getting Started as a Freelance SEO – Good post on freelancing SEO services with advice on Taxes, Finding Work, and Practical Tips.
- Google Analytics Visits Metric: Change > Implications > Opportunities – Good post, with video, from Avinash Kaushik the recent Google Analytics changes to their visitor sessions algorithm.
- The Ultimate Guide to Google AdWords Quality Score – This guide will help you understand the different types of Google Quality Score, why they’re important, the misconceptions about Quality Score, and it will provide you with a checklist of actions you can take to help raise your Quality Score.
- A Primer on A/B Testing – Good post detailing the ins and outs of A/B testing from a starting perspective.
- 5 Steps to Link Building with Widgets – A great read about link building with widgets. Also includes some good tips on what NOT to do when building links with widgets.
- Are You Afraid of Getting Personal in Business? – Annabel Candy: It took me 10 years to work out how to get my clients to trust me or, more accurately, to accidentally discover how to build their trust faster, but now I’ve cracked it I’m never going back.
- Small is the New Big: How Small Conversions Equal More Sales – Have you ever tripped walking into a supermarket? I mean really wiped out – went sprawling on your face, broke your glasses and twisted your ankle? I hope the answer is no, but imagine for a moment that you had – would you be likely to buy something on your way out? Odds are, the answer is no. Which begs the question…
- Should You Buy Brand Google AdWords Ads on Branded Keywords? – Very comprehensive and balanced look at the topic.
- An SEO's Guide To Regex – Cool post on Moz about how SEOs can use regular expressions in their day to day work.
This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.