SEO was the hot topic last week on our sister site, Sphinn.
Rather than a single “Discussion of the Week” on Wednesday, we had two discussions going that morning — both involving SEO topics. One asked, What Would It Take For You To Quit SEO?, while the other was more technical: Discussion: Is There Value To Adding Spaces In Between Keyword Separators Both of those topics have had a handful of comments so far, and it’s not too late if you want to add one of your own.
SEO was also the topic of our most popular story on Twitter past week — more than 100 users tweeted about a survey that showed 74% of SEOs Buy (or Would Consider Buying) Links!
Read below for a look back at all of last week’s Sphinn activity.
- Discussion: What Would It Take For You To Quit SEO? – Would you leave SEO for more money? For more interesting work? Does the startup life appeal to you? Why wouldn’t you leave SEO? The awesome community? The constant change that keeps it fresh? The loads of booth babes at SMX shows? (Kidding.)
- Discussion: Is There Value To Adding Spaces In Between Keyword Separators – I’m looking for input from all the SEOs on the value of adding spaces between seperators when listing out items in a title tag. For instance “girls red/black socks” vs “girls red / black socks”. Is adding spaces just a waste of character space?
- Subdomains Now Considered Internal Links By Google Webmaster Tools – The Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains.
Most Tweeted (not already listed above)
- 74% of SEOs Buy (or Would Consider Buying) Links! – Some very interesting results from an honest and anonymous poll asking SEOs if they buy, or would buy, links for SEO. A nice comparison between paid link ethics across different countries too, especially comparing US and UK practices.
- 10 Years as an SEO and Search Marketer – Ben Wills, founder of Ontolo, tells his 10-year-old story of being an SEO.
- A Beginner’s Guide to Successful Conversion – An incredibly deep introductory guide.
- New Research Finds the Curation vs Creation Sweet Spot – Some fascinating statistics that aim to connect the amount and type of links you share via social media and how that impacts online conversions. Definitely worth a read.
- An exploration of Yelp’s own filtered reviews – Yes, people review Yelp itself right on Yelp. Yes, Yelp filters some of those reviews, too. In fact, this article finds that 75% of the reviews that Yelp has filtered about itself are 1-star reviews. Things that make you go Hmmmmmmm….
Hot On Sphinn: September 5 to September 11, 2011
- Social Networks and the New Challenge for Ranking in Search – When the Google + social network opened up in Beta, there were a myriad of SEO’s and webmasters wondering how the “+1″ button found within search would effect search results. Would a hugely popular article that had a lot of social influence (or lots of “pluses”) make a difference in how it ranks?
- 3 Approaches To Scaling Conversion Optimization – A really solid read relating to A/B and multivariate testing and conversion optimization in general. I”m especially interested in the third approach, which is what I consider the bleeding edge of automated/AI driven conversion optimization.
- How Bing Uses CTR in Ranking, and more with Duane Forrester – Duane talks about the Bing Search Algorithm in a manner that we would hope that someday, Matt Cutts would talk about the Google Search Algorithm :.)
- How to Increase Traffic with Social A/B Testing – How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
- Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links – There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send. So start thinking about doing “second chance” tweets, as I call them.
- You just shared a link. How long will people pay attention? – How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share.
- The Power of Channels for Increasing AdSense Revenue – Rae Hoffman does it again. This article explains the value of channels within the Adsense network.
- The Mark Zuckerberg Guide to Building Facebook Profiles – A basic guide to effective use of the Facebook platform.
- Tools to Create Perfect Blog Post Graphics (Without All the Work) – Over a year ago, I wrote a post on blog post graphic resources, with most of my focus set on image generators. Since then, several new tools have been introduced that make it even easier for bloggers to create custom images to enhance their posts.
- 10 Ugly SEO Tools that Actually Rock – We love ugly SEO tools. They’re practical and more often than not, made by a single developer. Let’s spread the love by appreciating those under-designed tools that are actually awesome.
- The real reason Google Analytics launched multi-channel funnels – Forget all the fancy new report capabilities…the real reason why Google Analytics launched multi-channel funnels is because they got tired of having to explain why Google Analytics showed fewer conversions than Google Adwords reporting.
- Apple, Google and RIM – Who Has the Right Domain Strategy? – Interesting article comparing how the 3 companies deal with product launches and domain registration. (Did you know that Apple still doesn’t own ipad.com??)
This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.