Hot At Sphinn: How To Attract New Followers, Impact Of Twitter’s t.co & More

sphinn-logoSphinn saw one of its busiest discussion weeks in a long time last week, with exactly half of the articles published attracting comments from Sphinn members.

The busiest conversation happened around our “Discussion of the Week,” which touched on ideas for attracting new followers/fans on social networking sites: What Do You Look For When Deciding Whether to Follow/Like Someone? Our favorite comment came from Sphinn member Thomas Ballantyne of Bulwark Exterminating, who explained why he stops following some companies/people:

I unfollow people that self promote too much. I unfollow people that just publish links. Sorry, but if you if I do follow you and you unfollow me, then I take that as a sign that you don’t want to openly converse anymore and I’ll unfollow you. And yes, I trim down my list on occasion, so if you’re not following me, or not conversing with me then you’re probably not making the cut.

You can still join that discussion, or any of the others listed below in the “Most Comments” section.

Elsewhere on Sphinn, an article discussing the impact of Twitter’s t.co URL shortener was the most tweeted story last week. That and all of last week’s Sphinn activity is listed below.

Most Comments

  • Discussion: What Do You Look For When Deciding Whether to Follow/Like Someone? – It's a decision you probably make every day: Should I like/follow this person/company on Twitter, Facebook, Google+ or wherever. In our "Discussion of the Week," we want to know what you look for or look at when you're deciding to follow/like someone or not? What are the signs or signals that will instantly tell you NOT to follow someone … or that you should follow them? The floor is open!
  • Google Places: Now Permanently Closed with 2 clicks – Its Getting Worse NOT Better – Mike Blumenthal calls out Google Places yet again for still not having fixed the problem of businesses as being reported as permanently closed, even though they claimed it would be fixed within days.
  • Pagination with rel=“next” and rel=“prev” – From the Official Google Webmaster Central Blog: Much like rel=”canonical” acts a strong hint for duplicate content, you can now use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series. Throughout the web, a paginated series of content may take many shapes—it can be an article divided into several component pages, or a product category with items spread across several pages, or a forum thread divided into a sequence of URLs. Now, if you choose to include rel=”next” and rel=”prev” markup on the component pages within a series, you’re giving Google a strong hint that you’d like us to do.
  • How Do I Get Google's Bulleted Snippets? – The first (and only) overview that I've seen on this important new Google feature.

Most Tweeted (not already listed above)

  • What does Twitter’s t.co mean for brands? – RavenTools explains how Twitter's t.co URL shortener is different from the others and how it effects what URL others may see in your tweets.
  • 19 Mind-Blowing Mobile Commerce Features – Linda Bustos looks at some extremely clever (and some downright odd) mobile features that are being used in e-commerce settings. Perhaps some ideas to consider for you or your clients?
  • A Guide to Long Tail Link Building – Rishil offers a great blog post focusing on the value of long tail link building.
  • Yet More Tips For Diagnosing & Fixing Panda Problems – Here we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda.So what is the formula for Panda success? It starts with understanding what the underlying causes are.

Hot On Sphinn: September 12 to September 18, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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