Hot At Sphinn: SEO Frustrations, Importance Of Split Testing & More

sphinn-logoIt was time to vent last week on our sister site, Sphinn. Though there were several active discussions going on, none generated the interest and participation as our question that invited members to share their SEO frustrations.

And it wasn’t just about SEO, actually. Our “Discussion of the Week” asked, What Frustrates You Most as an SEO/Online Marketer? There are 18 replies there already, and you’re welcome to add yours into the mix, too. I’m finding it impossible to pick out a single, favorite comment, so here’s a quick sample of some of the frustrations mentioned in the conversation:

  • DMOZ
  • sites hit unfairly by Panda
  • unqualified/uninformed people calling themselves SEOs
  • clients that don’t listen/follow-through on recommendations
  • not setting goals, or setting unrealistic goals

Meanwhile, an article showing examples of A/B split tests and offering tips on split testing was the most popular story amongst our Twitter followers last week. That and all of last week’s Sphinn activity is recapped below.

Most Comments

  • Discussion: What Frustrates You Most as an SEO/Online Marketer? – When things are going well with clients and self-created projects, SEO and online marketing can be a blast of adrenaline. Nothing like the joy of seeing success and watching goals be met. But what about the other side of that coin? In our "Discussion of the Week," we want to know what frustrates you the most as an SEO, social media consultant, analytics guru or whatever online marketing work you do. Ready to vent?? The floor is open!
  • Google and Bing Disagree On Rel=Canonical Implementation – Google & Bing disagree on how best to implement the rel=canonical tag, despite the canonical tag being a "joint effort" supported by both engines to reduce duplicate content. Matt Cutts chimes in to explicitly disagree with Bing's Duanne Forrester on the proper implementation of the tag.
  • How to Optimize 7 Popular Social Media Profiles for SEO – If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions.
  • 7 content promotion strategies for healthier website traffic. – A solid piece filled with tips, links to a bunch articles, and very actionable conclusions for those of you that are into organic conent and influencer marketing.
  • Dear Brands, Be Edgy Without Being an Idiot – How about a Dr. Pepper Ten to cool you down? Oh wait – sorry ladies, you’ll need to go powder your nose or go re-vacuum the stairs. This extreme beverage is only for men – no women allowed. I know because it says so right in the advertisement.
  • How I Found 400 Qualified Link Prospects In Eight Minutes – Nice tutorial on how to use technology and automation to scale your SEO link building efforts.

Most Tweeted (not already listed above)

Hot On Sphinn: October 10 to October 16, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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