Hot At Sphinn: Impact Of Google’s Encrypted Search, Using Slideshare For Marketing & More

sphinn-logo The search marketing industry was buzzing last week after Google announced plans to begin encrypting all logged-in searches from Google.com. The buzz was strong on our sister site, Sphinn, where that topic was by far the most discussed of all last week.

Our “Discussion of the Week” asked users to weigh in on the impact of Google’s encrypted search and we currently have close to two dozen responses. Most of those were about the fact that some searches will no longer pass keyword referrals through to analytics programs. Our favorite comment came from Sphinn member Matt Crouch, who said:

Analytics will be how Keyword Research was (or still is). So now instead of exact data, when you look at the keyword referrers coming into your site, it will only be a sample of the total amount. I guess we will still be able to see what Keywords are performing well but as far as tracking specifc data – UGH.

Meanwhile, an article discussing the value of posting presentations to Slideshare for increasing visibility was the most popular story of the week among Twitter users. Read on for the full recap of last week’s Sphinn activity.

Most Comments

  • Discussion: Impact of Google's Encrypted Search? – We usually do our "Discussion of the Week" on Wednesdays, but this news seems worth getting started a day early. Google has just announced plans to begin encrypting searches and outbound clicks by default for logged-in users searching on Google.com. Let's talk about the impact that this decision will have for online marketers, website owners, etc. The floor is open — rant away, or sing Google's praises — whichever you prefer!
  • Mobile SEO is a Myth – Ryan Jones explains why "The best Mobile SEO strategy is to not have a mobile SEO strategy."
  • Google Invests in Privacy for Profit – SEO heroine Rhea Drysdale summarizes Google's recent 'privacy evolvement': "Guess what? Google just pissed on the SEO community and tried to call it rain."

Most Tweeted (not already listed above)

Hot On Sphinn: October 17 to October 23, 2011

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week.

Related Topics: Channel: Other | Features: General | Sphinn

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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