Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn. The most popular content goes “hot” — i.e., it reaches the Sphinn home page — when it acquires enough community votes or when a Sphinn editor promotes it as an “Editor’s Choice.”

This is the third in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every Monday. The stories appear in reverse chronological order — i.e., the most recent “hot” stories are at the top.

Hot On Sphinn: August 9 to August 15, 2010

• My Face Builds Links! So Should Yours! – Great post with 5 simple strategies to increasing your personal brand and building links simultaneously.
• Successful Guest Blogging – Getting the Etiquette – Great Tips! Grab his eBook; it's a quick read with many helpful links. Learning what Warner teaches is sure to increase traffic to your blog!
• Fueling Your Local SEO With Citations – Pay attention to Local, people!  Another good reminder of the local citations business owners need to be looking for to rank well in the "pack" and just plain good for business too.
• 3 New Ways to Reuse Old Articles to Triple Your Backlinks – Turn those old articles you have hanging around your desktop folder into even more backlinks with this three-pronged attack.
• Should You Post (or Buy) Ads on Twitter? – Twitter advertising can be a hot button issue for some though, causing followers to flee or advertisers to come a-calling. Some love it because it’s a way to monetize something they do anyway, or reach a new targeted market. Some hate it because it causes unsolicited clutter and “invades” real relationships. Jennifer Mattern  falls squarely into the latter group. What about you?
• How To Rescue Poorly Converting Web Sites – Kim gives some pretty spot on amazing advice for helping your site convert better.  Take the time to read this if you own a site that needs a little work on conversion.
• 74 B2B Link Building Queries for B2B Link Prospecting – This article provides 74 B2B-oriented queries for discovering new backlink prospects based on what's inherently linkable about your site or organization. Beginning and intermediate seos will appreciate the structure behind the queries – we've organized them according to 18 types of link opportunities AND by 3 major types of link building campaign. Advanced B2B SEOs may just find a query or two to add to their link prospecting tool box…
• 3 Misunderstood SEO Best Practices – Terry takes another look at the traditional SEO best practices and explains why they aren't always what so many people think them to be.
• An In-Depth Look at Search Auto-Suggestions – Ann Smarty not only has a new pic up, but she's written a great in-depth look at Search Auto Suggestions – something I've seen a couple companies mistakenly rely on solely on for their keyword intelligence.
• Has Bing's $100 Million Advertising campaign been worth it? – Just over a year ago, Bing decided to launch a massive advertising campaign aimed at creating a viable alternative to Google. A year on, we take a look as to how successful this campaign has been
• 10 Great Local Search Tools That Don’t Exist Yet – Andrew Shotland creates an excellent rhetorical list of necessary local search tools.
• Reverse SEO and Online Reputation Management – It may be time for reverse SEO. With the Internet and social media, bad press can turn into a public relations nightmare. How do you control the damage?
• 885 Social Sites, SEO & Marketing: Fine Tuning Your Marketing Strategy – Angie's (@AngsCopywriting) shared a treatise on social media & SEO marketing – doing it right and wrong, measuring effots, considering the human factor. She shared a link building freebie as well – FREE XLS download of 885 social sites!
• Integrating Social Media into your Email Marketing – Savvy businesses are using social media and email marketing to promote their business online. Savvier businesses are using social media WITH email marketing. What do I mean by with?
• Local Citation Finder: Must-Have SEO Tool – In local SEO, if citations are the equivalent of links, how about doing the same thing? How about looking for your competitor's citations and trying to get the same ones? That's exactly what the Local Citation Finder does, a new tool that instantly becomes a must-have for local SEO.
• Cause Marketing and Missed Social Media Opportunities – Nestle shows us how to fail at social media on facebook by missing great opportunities to engage their customers and try to help resolve controversy around their products.

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Related Topics: Sphinn

About The Author: Matt McGee is Search Engine Land's Executive News Editor, responsible for overseeing our daily news coverage. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He blogs at Small Business Search Marketing and can be found on Twitter at @MattMcGee and/or on Google Plus. See more articles by Matt McGee