Hot On Sphinn: PPC Bid Management, Link Building Via Twitter, Clueless SEOs, & More

Every day, your peers in the search industry are reading and voting on articles that are shared on our sister site, Sphinn. The most popular content goes “hot” — i.e., it reaches the Sphinn home page — when it acquires enough community votes or when a Sphinn editor promotes it as an “Editor’s Choice.”

This is the first in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every Monday. The stories appear in reverse chronological order — i.e., the most recent “hot” stories are at the top.

Hot On Sphinn: July 26 to August 1, 2010

  • What is Truly Automated, Adaptive PPC Bid Management Technology? – Most PPC bid management really isn't as automated as they make it out to be.  Truly automating it would mean that the tools understand all the little nuances without any manual intervention by a human.
  • Site Speed: Reducing Page Load Times and Increasing Pages Crawled – Since Google announced that they were using Site Speed as a part of the ranking algorithm, it has proven to increase the pages crawled and rankings. Here is some case studies and tips on site speed.
  • Mobile Search, what you need to know – Building your mobile search campaign is easier than you think, and can be done from within your existing Google AdWords account. Discover what you need to know.
  • 7 Ways Google Analytics Can Help When Redesigning Your Website – A very useful and instantly actionable post on how to use Google Analytics to easily understand what's working on your site, and what isn't.
  • Phase One Link Building Strategies – Here are 5 great strategies to begin your link building for any site looking to begin, or continue, link building efforts.
  • Inside The Google Garbage Factory – Google CEO Eric Schmidt has talked about how much garbage there is on the internet. In this piece, I looked at how his own company is responsible for some of it, failing to curb the excesses caused by Google Trends and indirectly profiting from the cesspool he's complained about.
  • 4 Ways Link Builders Should Use Twitter – Kaila explains how not only can Twitter help you find link building opportunities, but can also act as a communication channel, help you tap the pulse of ‘what’s hot’, and actually serve as a place to build links (albeit no-follow, but links nonetheless).
  • Google dynamic linking; one strange and creepy patent – I came across a rather strage patent awarded to Google that talks about dynamically adding links to content. Now, I really don't know what it was meant to be used for, but it would make one heck of an app for anyone… it even uses personalization. Cool… but creepy
  • Ultimate Guide to Facebook Pages – Collection of awesome resources to help organizations create engaging Facebook Fan pages.
  • Site Navigation is integral to Information Architecture – In my [Alan Bleiweiss] latest Search Engine Journal article, Information Architecture – Rocket Science Simplified, I break down the concepts of site navigation as it relates to SEO for the purpose of strengthening sectional and page level focus. But it’s more than just about focus and I wasn’t sure if I was clear enough on exactly why you need to care so much about the topic, or why you need to see and think outside the box of what might be your own agenda as relates to navigation factors.
  • Search and Social? Eh, no. – ‘Social is the new search’, ‘forget about SEO and start going social’, ‘social media will replace search’. Eh, no. It’s not, I won’t, and it won’t.
  • Google Patent Trail; Analyzing Recent History – I posted a round up of the patent awards to Google earlier this week and thought it would be an interesting exercise to round up the last 2.5 years of Google patents. Can we see a pattern? Can we learn anything? Read on and find out!
  • Content Development and Copywriting, Meet the 21st Century – In order to reach this objective, your goals and the steps to achieve them must be thought out, clearly defined and focused on building long-term business to consumer relationships.
  • Elixir Interactive Online Reputation Management Case Study – Very interesting case study on how Elixir Interactive had to employ some extensive online reputation management strategy to protect false acquisations against their brand.
  • The Clueless, but “Whitehat”, SEO – Excellent post-"interview" from sugarrae exposing one of the so called white hat seo experts. This guy is really hilarious. He doesn't even know who Matt Cutts is!!!!!
  • Demand Media's Interesting Expired Domain Redirect SEO Strategy – Demand Media is buying branded domains (ie. cybersquating) and pointing them at high earning pages. It's ok though… even though these tactics would get us normal folks a penalty or ban, it's probably safe to say that Demand Media will get a pass.
  • LinkSpam Bombed… But How and Why? – Scott Hendison discusses some "fishy" link reports from Google Webmaster Tools & theorizes why he's being "LinkSpam Bombed".
  • Mobile Advertising and the Rise of Coupons – Mobile is firmly establishing itself as a crucial advertising channel, and the companies who aren’t utilizing it look set to be left behind. More than two thirds of the population are in possession of a mobile phone, and it’s obvious to see why the direct nature of mobile advertising is so appealing to businesses. Mobile coupon usage looks set to explode too, with the two biggest players on the internet – Google & Facebook – strongly backing QR codes.
  • Will the Old Spice Guy Get Old? – One of my biggest concerns was that what started as a phenomenal idea might get old quickly, becoming a joke rather than making them. So I think their timing in that sense is perfect — avoiding the issue of overexposure.
  • What Do You Love About Your Favorite Bloggers? – Great tips from Lisa Barone of Outspoken Media on what it takes to be a blogger that people will add to their feedreaders.

New to Sphinn? Want to comment and/or vote on one of these stories? Want to submit something for others to read? You can register here or login if you already have an account. Be sure to read the Sphinn Guidelines to help you get started.

Related Topics: Channel: Other | Sphinn


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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