Hot On Sphinn: SEO & Pagination, Securing WordPress, Search Spam & More

If you’re running a large site that sells a lot of products, you’ve probably had to come up with a plan to deal with pagination: showing products over several pages of otherwise similar content. That was the topic of an interesting discussion in the Google Webmaster Help forums recently, and it also reached the Sphinn home page. Keeping your WordPress installation secure also went hot last week on Sphinn, as did an article about the prevalence of search spam and the battle between search engines and spammers.

This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every Monday. The stories appear in reverse chronological order — i.e., the most recent “hot” stories are at the top.

Hot On Sphinn: August 23 to August 29, 2010

  • Time for another look at TrustRank concepts – This one has been on my mind for 6 months, finally got around to finishing it up. Exceptional content? Dunno, but damned important and over-looked. Is it from SEJ? Yea, sorry Michael… Am I also be a cheecky fella today? U bet, sleep deprivation does wonders! hee hee… But heed these words I tell ya!
  • Google Helping Slimeballs Profit from Golfer’s Death – Terrible story about people who are taking advantage of an expired domain and Google to profit from the name and death of a young female golfer.
  • Google Responds To Pagination SEO Questions – A summary of one of the most detailed discussions on the topic of pagination with a Googler and some of the brightest SEOs covering the various options.
  • Google universal ranking factors: an overview of resources – A great collection of resources and links for all types of Google Universal Search ranking factors, from video to news, from blogsearch to maps. Assembled by Jeroen van Eck from State of Search.
  • How we made an extra £14 million a year for a travel company – Sunshine.co.uk are a UK-based travel agency offering cheap holidays. Within six months of working with Conversion Rate Experts, their conversion rate almost doubled. Read how they did it here…
  • Official: Yahoo’s Results Now Come From Bing – It's official! Yahoo is now officially being powered by Bing.
  • How To Secure WordPress Against Disasters & Being Hacked – Here @Alysson talks about necessary steps you need to take to protect your  WordPress blog being hacked.  She shares very insightful 'how tos' on ways to implement your sites security.
  • Enhanced CPC – a Clever New Google Tool, or Just the Lazy Way to Manage Your Bids? – Enhanced CPC – all sounds good, but will this tool really make that much of a difference? What’s the difference between this and Conversion Optimiser, which also promises to boost your ROI with an easy-to-use bidding tool?
  • 62 Queries for Writing Ultimate Guides that Build Links, Leads and Legacy – This content series builds high-trust links because of its thoroughness, emphasis on utility and the inclusion of "info-swag" such as free tools, checklists and widgets.
  • How User's Intention Influence Behavior in Search Results with Eye Tracking Study – New Eye Tracking Study Released July 2010: New study tried to determine whether the intention behind queries affects the way people browse the results page, the relationship between gaze patterns and intentionality while performing queries.
  • When to Say Goodbye to a SEO Client – This post discusses at what point an Internet Marketing company should say goodbye to a client.
  • The Death of SEO – Our newest author, Barry Adams, had an interesting first post where he see's the future of the internet in 'appification' and believes that our future, SEOs that is, will be changed far and wide from what we know today. Me? Believe it or not I am not much of a gadget geeek, so I have my doubts. An interesting suposition none-the-less. Give it a read!
  • 5 Common Problems (and solutions) with Google Base – The writer remembered how many issues he encountered when creating feeds for clients (especially if you are using a CMS and not a custom xml feed for 50 or so products) and also how many questions posted by other people were left unanswered. He decided to compile a list of the 5 common problems when dealing with Google Base, with solutions. Very handy.
  • 9 Ways to Use Twitter Lists – If you automatically follow everyone who follows you, then you may find your home feed a bit overwhelming. In order to keep up with all of the people you want to follow based on their interests and your connection to them. Here are nine great Twitter lists to create and ways to use them.
  • Infographic Case Study: How We Got a Link from CNN, Drove Loads of Trafffic w/ Infographics – An in-depth case study on how WordStream leveraged infographics to build links from highly authoritative sites while generating enormous traffic (and even some leads and sales!) via social media.
  • The myth of the Tool Bar PageRank – So, over he last few years I have been endlessly peeved when people speak of Toolbar PageRank in the same breath as actual PageRank. You know, 'PR is useless' stuff. Thus my quest to sort that once and for all.. read on and pass it forward!
  • New Emphasis: Voting Patterns and Unexceptional Content – Please read the latest post on our Sphinn blog about a new emphasis on enforcing existing guidelines, and asking Sphinn users to be more careful about the content that gets submitted, shared, and voted up. I'll try to keep an eye on comments during the day (Editors will, too) for any questions.
  • Google Blog Search; under the hood – A breakdown by David Harry on Google Blog search and how it actually indexes and serves up posts. Some heavy in-depth analyse based on patents submitted, assessment of quality and what it all means to you, the end user.
  • Mess With Your Friends Using Facebook Places – Funny stuff from Samir – SNIP – What many people don’t know about Facebook Places is that instead of just letting me check-in to a place, I can also tag my friends. Where we are, shows up on both our Facebook wall and life stream. So, why not spoof my geo-location and start checking in my friends into random dirty places?
  • The Psychology of SEO – In my humble opinion behavioral psychology has always been at the core of SEO as a discipline -  "The better you are at detaching from your own inner mind and emotional filters, the better your chance of seeing things from and knowing how to reach the mind/emotional buttons of those people."  I couldn't say it better. Nice job Alan.
  • Canadian SEO IYP Rankings Report 2010 – An awesome report worth going thoroughly into. Huge work done as well.
  • Pakistan Floodbait: The End of The Info-Graphic – There are so many people jumping on the wagon of Info-graphics as a form of link building, that it almost becomes irrelevant. The cool kids are already moving on, and finding new ways of building links.
  • Why 'Spam' is Everywhere & Why That Means Nothing! – Aaron's reply to Rand's Webspam post: The big issue with search today is not the existence of spam, but how it is dealt with. For a long period of time Google spent much of their resources fighting spam manually. That worked when spammers were sorta poor and one hit wonders fighting on the edge of the web & few people knew how search worked. But as technology advances & "spammers" keep building a bigger stock of capital eventually Google loses the manual game.
  • 7 Social Bookmarking Tools You Should Know About – 7 must have social bookmarking tools that are not very well known, for people who spend a lot of time on places like Digg and StumbleUpon.

New to Sphinn? Want to comment and/or vote on one of these stories? Want to submit something for others to read? You can register here or login if you already have an account. Be sure to read the Sphinn Guidelines to help you get started.

Related Topics: Channel: Other | Sphinn

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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