A three-part series about linking — and more specifically, how search marketers may view links differently from other Internet users — all went hot on Sphinn last week. Along with that, articles more specific to link building were also popular, as was an article on image SEO. But the hottest discussion topic of the week was Sphinn’s decision to remove voting on stories.
This is the latest in a weekly look at the stories that were “hot” on Sphinn in the past week. We’ll post these recaps every week. The stories appear in reverse chronological order — i.e., the most recent “hot” stories are at the top.
Hot On Sphinn: August 30 to September 5, 2010
- Google Power User Tips: SERP URI Parameters – Good tips. About time you learn to search with wget and your browser's URI bar, without fancy UI widgets …
- Why PRs can be better link builders than SEOs – Kelvin Newman writes on Econsultancy that that the public relations firms could have done more to get into search engine optimisation but he continues by saying that despite this reticence to get going he thinks there’s a scary truth that the search firms need to wake up to: if and when the PR industry gets its act together a lot of the link development tactics search companies are delivering could be delivered by someone with a public relations background.
- 6 Ways to Know He’s “The One”: Client Edition – Another great post by Lisa Barone. If you've been in business for any length of time you'll know this post on saying no to the wrong clients is completely true. Whether you put it into practice may be another story!
- In Defense of Links, Part One: Nick Carr, hypertext and delinkification – Original Title:' "In Defense of Links, Part One: Nick Carr, hypertext and delinkification"By Scott Rosenberg – co-founder of Salon
- In Defense of Links, Part Two: Money changes everything – Part two of this three part series focuses on corporate links. …"These are links placed on pages because they provide some tangible business value to the linker: they cookie a user for an affiliate program, or boost a target page’s Google rank, or aim to increase a site’s “stickiness” by getting the reader to click through to another page."
- In Defense of Links, part three: In links we trust – As SEO's we view links as a form of digital currency, that can be bought, sold, bartered, or gained through attention manipulation. However for the rest of internet this isn't always the case. Scott Rosenberg makes the argument that for many people links are the updated modern version of footnotes, where an author can provide reference or back up material to support their article.
- Is Google Legally Liable For Defamatory Reviews In Google Maps Business Listings? – If they aren't now, they certainly should be held accountable given the vast majority of the market they control. And the amount of damage this can do to individual and businesses.
- 10 Lessons I’ve Learned from My SEO Career – A must-read for every SEO out there – great insight by an excited SEO pro.
- Did Google Just Kill ORM? – Tony gets this insight spot on. Online reputation management for the bigger brands is now an easy pass
- Sphinn to remove voting; thoughts from a power user! – David Harry chimes in on the death of voting at Sphinn; his side is opposite of most of the outcry we've been hearing across social networks and forums.
- Sphinn Is Dead: Long Live Anything Else – Ruud Hein discusses why the removal of voting from Sphinn is a spectacularly bad idea
- Sphinn Says Goodbye To Voting – Within a week or two, the voting model will end at Sphinn. Stories can still be submitted, but editors will consider those in addition to others they find. Why? Rather than build community, voting — an activity which is also in decline — seems to foster an anti-community "who's winning" atmosphere.
- Case Study: Google Webmaster Tools for Diagnostics – Google Webmaster Tools gets a bit of slack because you are “giving Google too much information” I say take off your tinfoil hats, there is method behind the madness and GWT can be an invaluable tool for crawling diagnostics – as this post proves.
- The Definitive Guide to Image Search Optimisation – Picking up the gauntlet thrown down by Bill Slawski, here's my guide to optimising your images for ranking in Google Image Search. From filenames to picture dimensions, it's all relevant.
- How Buying Links Cost A Flower Vendor $4 Million In Google Traffic – Debate whether Google should penalize over paid links all you want. The bottom line remains that Google DOES penalize, when it finds them, and when it wants. And in this case, an online flower shop's SEO firm bought links for them. Penality ensued, and it figures it lost $4 million in sales from 2008-2009. Good news is the lesson taught them to build up other marketing channels. Better news would have been to keep the Google traffic and diversify, as well.
- Are Analytics Services Sharing Your Personal Browsing History? – This post is about sharing something Jennifer Mattern recently discovered occurring on Compete.com, as well as her opinions on the ethics and defenses of it.
- 30 Blogging Tips from 30 Bloggers – Great blogging tips from 30 different bloggers with 30 different perspectives.
- 5 Link Building Questions That Make Me Die a Little Inside – I actually enjoyed this post from Jenn – almost a SEOBS worthy post!! #1 and #3 are likely my favs – SNIP – It’s not that they are “bad” or “stupid” questions. At all. They are in many ways perfectly reasonable questions asked by intelligent, responsible people. Most of the time.
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