Hotly Debated Video Destination Hulu Launches In Private Beta

TechCrunch and Techmeme offer lots of discussion and long posts about the NBC Universal and News Corporation joint video venture and challenge to YouTube: Hulu. The site is not yet open to the public but many of the videos it will be streaming can be seen today on distribution partner AOL. There are both full-length shows and movies being distributed via the site itself and its partner network, which includes Yahoo, Microsoft, MySpace, AOL, and others.

There’s currently no user-generated content and no downloading. There are commercials, but they will be fewer and less intrusive (“limited commercial interruption”) than on actual TV. What may in the short term prevent people from watching as they normally would on TV is that the experience isn’t as good as on conventional TV. The videos I quickly watched on AOL were interrupted and didn’t stream fluidly — no doubt the fault of my Comcast pipe.

ScreenHunter_876.jpg

One interpretation of Hulu is that it is an effort to reclaim control of distribution from Google/YouTube and Apple’s iTunes. But the irony here is that NBC and Fox may actually be hastening the audience exodus from conventional TV to online.The Internet already claims as much time with media as TV and has the momentum.

In one sense, NBC and Fox have to be commended for rising to the challenge of the Internet and new forms of digital distribution, but they’re probably not fully cognizant of the way that this will further drive audiences (young viewers in particular) away from scheduled programming on TV. And given that advertisers aren’t transferring one-to-one to the online versions of the shows, it will mean a near-term potential loss of ad revenues to correspond with the loss of audiences.

The Internet itself is becoming one big TiVo, and eventually it will make its way into the living room so that many people will ultimately be watching “TV” through an IP connection. Viewers may end up looking for the shows and video content they want to see, not on NBC, ABC, CBS, or Fox (and maybe not even cable VOD), but on Yahoo, MSN, AOL/Truveo, Google/YouTube, and probably Hulu.

Related Topics: Channel: Video | Search Engines: Video Search Engines

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide