• Patric

    Great article. Treating SEM as a checkbox is more the rule than the exception for most companies I’ve worked with.

    A bunch of clients require an actionable SEM plan/strategy. At the end of the day, however, there is noone to execute it.

  • Patric

    Great article. Treating SEM as a checkbox is more the rule than the exception for most companies I’ve worked with.

    A bunch of clients require an actionable SEM plan/strategy. At the end of the day, however, there is noone to execute it.

  • Sam Mazaheri

    I feel compelled to leave a comment because I managed PPC at a core SEM company *and* speak Farsi :)

  • Sam Mazaheri

    I feel compelled to leave a comment because I managed PPC at a core SEM company *and* speak Farsi :)

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    I really enjoy reading insightful commentary from people who have their hands directly on SEM work like you David. I hope the message is understood and put into action by the businesses who read your article.