How Does Google Really Handle Flash Content?

Much was made earlier this year of Google’s announcement that they’ve improved the indexing of Flash content. For years, search marketers have warned against building sites in Flash because they weren’t able to be indexed by major search engines; an all-Flash site was a kiss of death where SEO is concerned.

More than three months after Google’s announcement, has anything really changed?

That’s the question Atlanta-based SEO Brian Ussery recently set out to answer. After conducting several case studies, Brian published the results in an article titled 2009 Google Flash SEO.

Here’s a brief summary of Brian’s tests:

  • Does Google correctly associate Flash content with the right “parent URL”?
  • Can Flash files accrue PageRank?
  • How does Googlebot handle #anchors in Flash-based link URLs?
  • Does Google translate text found in Flash files?

You’ll have to read Brian’s article for the answers to those questions. He also shares some Flash SEO tips at the end.

Related Topics: Channel: SEO | Google: SEO | SEO: Flash


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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