How Google Sitelinks May Work, From Patent Application

Back in September, Vanessa Fox at the Official Google Blog shared with us a little information about sitelinks, the groups of links to internal pages that sometimes appear under the top result on a search results page. She also pointed to a page on Google’s Webmaster Help Center that provides some more details. A patent filing with a pretty generic name, Systems and methods for providing search results came out last week on these extra internal links. It held a couple of surprises…

The first was how much Google relied upon log file analysis and measuring user behavior (including toolbar use, according to the patent application), to decide whether or not to show these sitelinks, and which links to show.

Also interesting was that one of the pages that Google may try to include in these sitelinks is one where people can make purchases, filling a need for searchers involved in a transactional search (as opposed to a navigational or information undertaking.) I have more on the details at SEO by the Sea in Google’s Listings of Internal Site Links for Top Search Results.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: SEO | Google: Patents | Google: SEO | Google: User Interface

Sponsored


About The Author: is the Director of Search Marketing for Go Fish Digital and the editor of SEO by the Sea. He has been doing SEO and web promotion since the mid-90s, and was a legal and technical administrator in the highest level trial court in Delaware.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide