May 30, 2008 at 8:23am ET by Barry Schwartz
We’re all guinea pigs in Google’s search experiment from News.com covers Google’s Marissa Mayer presentation at the Google I/O conference. In her speech, she discusses the various tests they perform to increase searcher activity and responsiveness.
Here is a bullet list of what I found to be the most interesting insights from that presentation:
Personally, I would have thought that the reason behind there being less searches when there are more search results per page, would be because people would get the answer faster. I think a study shows (not sure if I am 100% right), that when a searcher doesn’t find what they are looking for on the first results page, they are likely to alter their search query, as opposed to going to page two. If that is the case, then if Google put search results from pages two and three on page one, then maybe that searcher found the answer and did not need to alter the search query - resulting in a new search. Maybe Google shows only ten results per page, because it increases search volume?
Other then that, the News.com report is chock full of nice Google tidbits.
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