• http://spirituality spirituality

    I have noticed that ancient online articles will show up as ‘fresh’ when new comments were recently added. I guess that means that forums and blogs are back up. And blog authors should NOT turn off comments after 30 days (or whatever time frame).

    I wonder if updating an article will make it turn up for newer results?

  • http://www.michael-martinez.com/ Michael Martinez

    Of course, the time slices don’t show everything that was added during those time periods. Google’s time-based searching has always been inadequate, showing an incomplete picture of what is going on.

    When you’re indexing billions of pages every day, I suppose there are limits to what you can do in terms of delivering historical perspective. But while we should reasonably expect Google to be limited in the scope of its time slicing, the SEO community needs to hold itself to a standard of NOT relying upon those time slice results.

    Promoting the time slice technology without pointing out its egregious flaws is not going to help anyone.

    ON THE OTHER HAND, pointing out that people should be looking for time slice references in their server logs is invaluable advice. Going forward SEOs should develop a picture of which of their (or clients’) content stands the time slice test (as well as mapping trends for timeslice-based searching).

  • http://www.artistic-seo.com/ BrianHarnish

    This article was great! I hate to be nitpicky, but as an SEO and BTTF nut I have to point out the mis-spelling of Dr. Emmett Brown. That’s all. :)

  • http://searchengineland.com Brian Klais

    Spirituality – From my research, it appears pages need to have more than minor changes to make it onto the “fresh” list. (Even these handful of article comments will be inadequate for this article to hit the “fresh” list again.)

    Michael Martinez – Thanks for that. I would agree the time slices have flaws as any new innovation does. How easily can time optimization be managed? Time will tell (couldn’t resist). But in the example I pointed out, I think the executives at Macy’s or American Eagle would challenge the notion that their SEO should ignore the time slices on the basis the results are too unwieldy. That is, if indeed their Page 1 [men’s jeans] organic traffic is going down significantly on account of this change. Hence measure before you act.

  • http://www.promopti.com jfmonfette

    I believe that most users are default users who will rarely use those functions, unless Google only show them results from the far past.

    Guigoog.com (a graphical user interface for Google) already had included a way to do this a while ago with its date range tool.

  • http://lajthabalazs.com lajthabalazs

    I’m not sure that as a user, I want this. Yes, I’m a conservative, and I think that even if time goes by fast, a widely accepted and referenced article is more valuable than a flame that started an hour ago. I may want to list freshest pages when I know that something big has happened – a new XBOX 360 is available with the same name as the old, or another Gulf war has broken out – but when it comes to historical data about WW2, or best XBOX360 games, I rely on stable sources rather then entries having the only advantage of being indexed in the last minutes.