How Open Redirects Can Hurt Your Site’s Trust

Feb 2, 2009 at 9:07am ET by Barry Schwartz

Google has a detailed blog post named Open redirect URLs: Is your site being abused? The post goes through the issues with having “open” redirects on your site. Open redirects can lead to spammers abusing your site and ultimately hurting your rankings in Google or other search engines.

The post goes through the various methods spammers can abuse your redirects, ways you can check if your site is vulnerable and ways to patch your redirects so they cannot be abused by spammers. This is a must read topic for webmasters who run any heavy dynamic site.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >

Share, Bookmark & Discuss This Article
More:

Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter

See more stories like this in the Members Library! Check out the Google: SEO, SEO: Redirects & Moving Sites, SEO: Spamming sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.

TOP STORIES

See All »

SEARCH NEWS BRIEFS

See All »

FEATURES & ANALYSIS

See All »

RECENT COMMENTS

alanbleiweiss said " Danny, Mark has since responded to your comments on his blog. In it, he offered some clarifications."
kloeprich said " The recent news confirms suspicions I’ve had that News Corp and MS were already in negotiations with"
Susannah said " I can't wait to try some of these tips this week. What a resource! It's like having a coffee with 21"

See All »

See How To Articles And More In Our Members Library »

FREE DAILY SEARCH NEWS RECAP!

Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›

STAY CURRENT THROUGHOUT THE DAY

The Search Engine Land feed keeps you informed as news happens. SEE ALL FEEDS »

SEARCH ENGINE LAND SPONSORS

Advertise With Us »

UPCOMING SEARCH ENGINE LAND CONFERENCES

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.

SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

UPCOMING SEARCH ENGINE LAND WEBCASTS

Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include: