• http://RemarketingWeekly.com Shelley Ellis

    Love this, Brad. Especially after I went back and read the One Minute Account Diagnosis you referenced in the article.

    Most people think their tracking is set up right…but what we are finding is that most of the time it either wasn’t set up right OR there are other options that can greatly improve their tracking.

    Modified broad is another area that I almost always see opportunities for expansion. And I don’t like to just copy and past modified broad from my full keyword list. I like to evaluate the need for modified and prefer to limit modified broad match to keywords that range from 2 to 4 words total.

    Happy New Year! Looking forward to more of your articles in 2012.