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    Also not mentioned in both articles i the halo effect Display provides on
    SEO conversions, i’m really surprised the smart folks at Harvard didn’t
    consider this in their recommendations. These articles show that
    marketers are looking at how different marketing channels work,
    but at the same time they are missing the holistic effect of different
    marketing channels on each other. In practice I have seen that Display and SEO
    work very well together.