• http://www.facebook.com/garner Rob Garner

    Excellent article, and great data to back it up

  • http://www.santry.com/ Patrick Santry

    Great article. For too long the focus has been on getting followers, friends, and connections, where the real power in social lies is getting people to link to your content which in the end generates more traffic, and hopefully more business.

  • http://twitter.com/RMmagar Rajesh M Magar

    As always…simply great. But I have one question (hop you’ll never mind), I would relay appreciate if you share little bit from your secret recipes that. What tools you use to find those fascinating stats and what are the best resources for them.

  • http://twitter.com/jimyu Jim Yu

    Thanks Rob!

  • http://twitter.com/jimyu Jim Yu

    Agreed, social link building with great content is a really powerful and under-leveraged aspect of social marketing.

  • http://twitter.com/jimyu Jim Yu

    Thanks Rajesh, one of the valuable things we have at BrightEdge (with our big data infrastructure) is access to tons of great data that we tap into for the posts.

  • http://twitter.com/yskander Alexander Yudashkin

    Great article, thank you, Jim! It was obviously worth mentioning the importance of the content discovery and search services in social media sphere. Not only utilize the social graphs, but also find the content relevant to the user trends is a key factor to build better market opportunities. In addition to the existing big ones like Google or Facebook, the presence of new business tools like yours or consumer engines like 48ers.com or wesee.com can dramatically change the landscape.

  • http://www.santry.com/ Patrick Santry

    I’ve been working on my own project in this space, it’s very beta at http://fligit.com.

  • Christopher Melck

    The dilemma regarding horse meat in burgers and meat patties is interesting.
    Has anyone tested horse meat to establish whether or not it is healthy, there has not been a spate of deaths or even illnesses reported on the subject. We have, for generations, been eating cattle, sheep, pigs, poultry,game, even kangaroos, zebra and crocodiles. What is the problem with horses, Belgians have been eating them for years, what do they know that we don’t know. Rumour has it that these are failed race horses that are now paying the ultimate penalty! At least they had a chance, the rest of our protein source was raised to be slaughtered, which is worse?

  • http://twitter.com/8_DaveS_8 David Stevenson

    Many companies such as radium.one are looking to social in this aspect. Although I am yet to see any hard data on the role social plays in the actual funnel to conversion. What is the true value of a shared link?

  • davidquaid

    Hi Jim,

    Thanks for quoting the Facebook 1 billion number. Its a lot easier now that its a billion innit? Like 543 million is just too much typing and remembering. I don’t know why – but I’m guessing its because you don’t need anything else to make such a leap in logic – but what does a billion have to do with search?

    Firstly, after removing inactives, children (who lie about their age), pets and spam, there’s really only about 700mln usrs (I know, a billion is easier). Google probably has about 3 billion users.

    Also, all of the links are shared from things like facebook.com/l.php and from a single page. Also, most of them are protected, hidden or associated with nofollow.

    Yes, I know, Social Media is easier than link building. But opinions are not facts. Correlation is not causation. So sad to see ‘apologists’ pumping social media. I

    I’ve seen companies that spend less than $1000 per month on SEO and PPC are now happy to hire full time “Content Marketeers” and “Community Managers” for $50k $60k + because Social Media is free and now they can control the message to their thousands of loyal (and real) fans.

    They’re pumped up on fear, and straight line thinking based on assumptions and gut instincts because they seem obvious….

    This is an excellent slideshare that anybody should read before allowing themselves to become so deluded that they think that 99% of people care about a brand they’ve never even heard of….


    We need to introduce responsibility and accountability, not just moving from Snake Oil by the gallon to “Essence of Snake Oil | Smaller and more epensivier”

  • davidquaid

    So there’s 30 trillion pages on the web and Google will manually judge yours to be better. You’d want to make sure you and the Google author-judge have the same taste in writing :P