• Pat

    Wondering how you screened or tested, and what key personality traits or skills you focused on. For my search team hiring, two broad buckets come to mind, ethics (equal weighting to both external and internal) and causality curiosity if not acumen (puzzle lovers, logicians). What did you look for, and how did you identify or quantify it?

  • http://www.HopeMediaGroup.com Jeff Newman

    Thanks for the insightful post. Your Adobe link is broken by the way.

  • http://www.adobe.com Richard Carey

    Pat – Thanks for sharing your ideas on hiring. I personally don’t focus on a key set of traits or skills when hiring an individual. Instead I try to see where the gaps on the team are and hire that type of personality/skill set. For example, I agree that having a logician is very important, but I would not want my whole team to be logicians. I would rather have one very good logician, one very detail oriented person, and one person who is very personable who may or may not be strong in the other traits. So my favorite question to ask in an interview is actually very simple, but sets the tone for which path I go down. The question is:

    What do you enjoy about search marketing?

    If someone says that they enjoy the testing aspect of it, then I ask follow up questions to determine if this is something they are also very good at.(My favorite question for determining if someone is a tester, is “tell me about a time you have failed”. If someone says that they enjoy the visibility into all of the data, then I might explore how detail oriented they are to see if they are what the team needs at that time.

  • http://www.caseycarpenter.com caseycarpenter

    Hey Richard, great to see you posting here! Well have to catch up one of these days again.

    Good article and I ask many of those same questions. The key for me is try and find people that love search marketing and are not simply looking for a job. Its tough but asking what they like, or what they read, how the latest new release will impact search like +1 or things of that nature tend to get people talking. Agree that the math majors have been awesome to work with, and that I would lean on that background if everything else is equal.

    Hope to see more postings from you and hopefully you can catch some good skiing out there in Utah.

  • Guido

    This is a great article and very true. I am in the process of building a team like this for our agency and he makes some really compelling points here. I think I’ll need to come up with an alternative name to my SEO team like perhaps, Seal Team 3 !! LOL

  • http://www.adobe.com Richard Carey

    Thanks for everyone’s comments, and great to hear from you Casey!

    I don’t know how I feel about the “What blogs do you read?” question. What is trying to be revealed with that question?

    I can see how it might reveal that someone is interested in the Search Marketing industry, but I would assume that someone is interested if they applied for the job. The question obviously doesn’t make sense if I am trying to recruit someone away from another industry. Someone convince me that this is a good question…