• http://www.facebook.com/SubmissionWork Lalit Burma

    You described your whole post in these words –

    “Combining rel=author with a frequent publishing schedule on
    authoritative sites and a strong social media program is going to be a
    fabulous way to build visibility and traffic for your business.”

  • http://www.about.me/nninoss Ninos Youkhana

    Thanks for writing and sharing it!

  • http://twitter.com/david_smet David Smet

    Great article! Summarizes very well what’s needed for an enterprise to be succesful online.

  • http://pedromatias.co.uk/ Pedro Matias

    Should you stop being in the 91% not implementing rel=author properly?

    I think the answer is a resound YES!

  • Claus Sorensen

    So an employee is set to be the voice in a company.
    Should he built up the authority on his private G+ account or on a company G+ account?
    If the answer is private, then what happens the day he leaves the company. Will the employee be able to take his built up authority to work for a competitor?

  • cjvannette

    This is exactly what we’re trying to figure out right now. We have a few brands, and we’re not sure it makes sense to have the owner be the face for all of them. We can use employees, but we’re trying to figure out if that exposes us to any risk if those employees leave. What if they start using G+ for something that we don’t want associated with our brand? Will their AuthorRank change and no longer become relevant in our niche?

    It’s hard to know how to proceed with this outside the web industry. There, people have specialized skills, so the odds that they’ll switch to a completely different career in a totally different niche are low. That’s not the case in retail. The business manager for a kids’ widget company could be the business manager for a porn widget company next month. (Extreme example, but you get my point.)

  • http://twitter.com/CharlesWRose Charles Rose

    You guys always have great articles but I often find obvious spelling errors. “author authority could hecome”.

  • Matt McGee

    Thx for catching that, Charles – fixed it.

  • http://twitter.com/CharlesWRose Charles Rose

    Cool! I wasn’t trying to be annoying. Its just from years of being in the news biz :o).

  • http://www.facebook.com/stevefitzpatrick71 Steve Fitzpatrick

    If an employee leaves you can just change the author of all the posts to the company name (if they write it during your work hours it’s your IP) or an alternative is to just remove the G+ snippet code from your website. That employee will still have their name attributed to the post but no longer appear in searches etc when that post shows.