• https://twitter.com/olegko Oleg Korneitchouk

    Great points Erin!

    Building relationships is definitely more time consuming than “traditional” link building. Relationships take time and effort to build but result in powerful, hard-to-copy and REAL links. Just make sure you are spending your time attracting the right people!

    I LOVE this slideshare by Richard Baxter on audience targeting – I recommend everyone to check it out.



  • http://twitter.com/sharithurow sharithurow

    Hi Erin-

    I can answer this question!

    “What is it about SEO that makes people stop acting like people?”

    Because too many people still believe that SEO is optimizing a website (web docs) for search engines only, not people who use search engines.

    On the flip side, too many human factors folk, I believe, think that the website optimization process does not include non-humans…and they believe too much techie nonsense.

    And in the “I need this yesterday” environment of the Web, marinating doesn’t appear to be a viable option, even though it is.

    My 2 cents.

  • Durant Imboden

    Links are citations. They shouldn’t be about relationships, they should be about relevant content.

  • steve

    love the coca colo ideal if you plant you will be watered;)


  • Adam Steele

    “You would never ask someone outright to marry you, so why do you ask someone outright to link to you?” Hilarious. So true.

    Recently picked up Follerwonk, and it is awesome. Great suggestion!

  • http://www.brickmarketing.com/ Nick Stamoulis

    I think you make a great point and relevant content is wildly important for SEO and link building, no one can deny that. But I also feel that by building relationships you are creating more outlets for your content to really get seen and shared. Great content will get some attention, but it never hurts to give it a little push and leverage some of your online relationships to get the ball (and links) rolling.

  • http://www.facebook.com/heyaziz Aziz Ali

    Love this post.