• TylerEHakes

    Great article. I think it’s important to keep in mind though: People who are in your direct sphere of influence are already “subscribed” however they have received your message (via Twitter, Facebook, whatever). So, that means they’re inherently less likely to opt into a mailing list or something similar without further provocation.

    Secondly, I think Twitter has made it really tough to expand your influence with the way they implemented the ReTweets. Now, instead of appearing under the name of a trusted friend whom they are following, the tweets appear to come from a stranger in one’s timeline. That has it’s obvious downfalls in establishing trust and authority.

  • http://www.twitter.com/saraboargs saraboargs

    Great post!

    Can’t wait to try this process out :)

  • http://www.cxfocus.com timlb

    I really appreciate the detailed instructions about the methods you used to analyse this information. It’s rate to find such specific advice, thank you.

    It’s also extremely rare for someone to be as open with their results. The very fact that these were slightly disappointing encourages me to repeat your methods and establish whether things are better (or, quite possibly, worse…) when working with mainstream consumer sites.

  • http://ConversionScientist.com Brian Massey


    Please let me know what results you see.


  • http://ConversionScientist.com Brian Massey


    I must admit that I was reluctant to hang my stats out there, but failure of a hypothesis is just as important as success in conversion, and I’ve benefited from others’ sharing.

    Please let me know what you find with the consumer sites.


  • http://ConversionScientist.com Brian Massey


    You make two excellent points. Had I used a higher-value offer than “subscribe to my list” I may have had a very different result.

    Your point about how Twitter displays retweets, de-emphasizing the retweeter’s image and handle is excellent. I hadn’t even considered it.

    These are new hypotheses to be tested. That’s the beauty of the scientific method.

  • http://www.rimmkaufman.com George Michie

    As Edison said “I have not failed, I’ve simply found 10,000 ways that won’t work…”