• Chris Clayton

    Hey Julie. Nice post… what is the tool that outlines the “toxic links” summary?

  • http://www.ferreemoney.com/blog/ Neil Ferree

    Well done Julie. My favorite line in your piece “Almost anyone can access data, but not everyone is equipped to interpret it”

  • http://twitter.com/JulieJoyce JulieJoyce

    hi Chris…tried to comment before but it may have gotten spammed. It’s Link Research Tools. You can tweet for a free toxic link report.

  • http://glynisj.com/ Glynis Jolly

    This post gave me some information I’ve never come across before. Very useful. Thanks.

  • http://www.facebook.com/nikolaos.johnson Nick Johnson

    holy crap so cool!

  • Chris Clayton

    Thanks Julie! Will try it now as its just the sort of thing I have been looking for.

  • Matthew Jackson

    We have been doing link audits for several years now. Surely the best source of link data is from the horses mouth, Google. We pull all the link data from Webmaster Tools to ensure that we know exactly what Google knows

  • http://twitter.com/JulieJoyce JulieJoyce

    I think if you have that set up you’re good, but not everyone does, which is why I rely on other tools.

  • http://twitter.com/JulieJoyce JulieJoyce

    Hi Ari…what I have found is that the links shown in a detox report do correspond to the links that I would identify as being mostly low-quality links. However, I also usually see some decent links there too, but for various reasons, they may not have good enough metrics to stay out of the list. In terms of them actually being toxic though, I think that’s perhaps a bit of a stretch. I don’t think you always need to remove links that aren’t fantastic anyway, but I think that’s a personal choice (unless you are actually under a penalty and you have to clean things up.) I would advise you to do the manual check and cross reference that with your analytics. If some of those links are sending you traffic, I’d keep them. If they aren’t and you have the time and resources to pursue removal, I think that’s your call, but generally I’m not a huge fan of removing links.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “Many legitimate comment links, for example, can show up with low quality metrics but that doesn’t mean they’re bad links. ”

    That’s a good point. That’s why, if you want to really do you link audit right, you need to check out each link and the site it’s coming from. What does it look like? Is the site applicable to your niche? Is the post applicable?

  • http://www.facebook.com/ari.strauch Ari Strauch

    Thanks so much for the reply Julie and, again, thanks for the great article.

  • http://www.seo-first-page.com/ SEO First

    can you share me what should i do after i gather data of all my backlinks? I mean i have a website that’s been hit by penguin and now i want to work on identifying crappy links or malicious links, I am interested in knowing how should i find such links and remove them?

    Thank you in advance

  • http://www.finddigitalmagazines.co.uk/ Chris @ Find Digital Magazines

    Thanks for suggesting those three tools to check backlinks.. now I need to work out what it all means..

  • Pano Kondoyiannis

    If linkdetox find toxic links I prefer to remove it, with GWT ot Bing dissalow tool. Is that correct step Julie?

  • http://twitter.com/JulieJoyce JulieJoyce

    I am so sorry to have not commented back sooner!! I am not a fan of disavowing links honestly. I’d try and contact the webmasters and work it out with them.

  • http://twitter.com/JulieJoyce JulieJoyce

    hi there…so sorry not to have replied back earlier! Link Research Tools (and possibly Majestic now) has a detox report that you can run, which seems to show the same links I’d have identified as being poor ones. Sadly though, I think you need to do more than look at metrics in a report…I think you just have to go through the links and ask yourself if they provide any value.