• http://www.marcensign.com/blog Marc Ensign

    Great article!  I really like the visual of the garden – definitely resonates with me as I’m a pretty visual person.  Nicely done!  I just posted an article on Keyword Research this morning on my blog where I tried to break it down into it’s simplest form for fear of giving anyone that doesn’t do SEO on a regular basis a nervous breakdown.  That’s the hardest part with this stuff…trying not to lose the  folks that are just starting out or are trying to optimize the site for their own business without any experience but still adding value to those with advanced knowledge of SEO.  It’s certainly a dance!  I think you did a good job with it!  Would love it if you could check out my article and let me know what you think! http://www.marcensign.com/9-steps-to-google-greatness-step-1-keyword-research

  • http://SEO-Website-Designer.com/ Tiggerito

    You’re giving away the secrets ;-)

    I follow a very similar approach to my keyword gathering and analysis. On slight difference is I use the term tagging in place of categories. A keyword can be tagged several times and therefore show up in multiple parts of the garden. e.g. I could tag a keyword as a question, brand, local or tags defining topics.

  • http://www.twitterthoughts.com RogerJH

    Very useful ideas here. I love the gardening metaphor! It is so helpful to create analogies that can be related to from everyday life. 

  • http://twitter.com/jennyhalasz Jenny Halasz

    Thank you! I’m so glad you enjoyed the article. My goal with the series was to expose both old and new SEOs to a slightly different way of thinking about keyword research.

  • http://twitter.com/jennyhalasz Jenny Halasz

    Yes, many keywords will overlap “categories” or “tagging”; however you want to refer to it. That’s why I encourage people to look both within and across categories when determining volume and trends.

  • http://twitter.com/jennyhalasz Jenny Halasz

    Thanks, I’m glad you like it. It started a while back and I’m just lucky that it ended up being Spring when I finished the series. ;-)

  • http://twitter.com/albarce Alexandra Barcelona

    Excellent post on keywords. As someone without too much experience in SEO, the whole process is a bit intimidating, but you did a great job breaking it out into easy-to-digest steps. I know SEO takes time, but how much time do you usually allot to the keyword portion of an SEO project?

  • http://twitter.com/JimWatson9 Jim Watson

    Excellent two articles Jenny – nice work.

  • http://twitter.com/jennyhalasz Jenny Halasz

    Thanks Jim. It’s actually a series of 4 articles; I hope you’ll read them all!

  • http://twitter.com/jennyhalasz Jenny Halasz

    It depends on the depth and breadth of the research, but for an average site, it usually takes about 10 hours to really do it right.

  • http://smashingtops.com/ Steve

    I rarely get to see posts (actually, this is a series – even better) like this on the keyword planning topic. Good job!

  • http://www.michaellockermd.com/ Michael Locker MD

    Thanks–quite helpful.

    Michael Locker MD

  • http://cyberlinkmedia.com/ Vasko Tashevski

    Thanks Jenny!

    This looks like a great pattern for a keyword research.
    I could give a try and share the results with you.

    Regards!

  • http://www.ianhanson1979.blogspot.com/ Ian Hanson

    I loved this piece, have you written anything on the approach a content writer should take while writing for unforeseen, unknown or relatively new topics? How much time do you think one should devote to gathering materials. Thanks.

  • http://www.facebook.com/people/Hui-Cao/100003830105243 Hui Cao

    讲的很好! 谢谢!

  • http://www.facebook.com/people/Nicholas-Hughes/100003198493034 Nicholas Hughes

    Hi, this is a great post and keywords search is the base of SEO. Thank you for sharing it.

  • http://www.intlock.com/website-optimization.asp website optimization

    Great one Alexandar and I support you.Actually Keyword plan stage is an important stage in overall SEO plan .

  • http://profiles.google.com/nncthomas4 nancy thomas

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