• http://www.alanmitchell.com.au alanmitchell

    Hi Adam,

    From my testing so far on modified broad match using 3 AdWords accounts ( http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/ ) I found modified broad match to deliver significantly higher CTRs and lower CPCs than standard broad match.

    I agree the decision to roll out modified broad match should be on a case by case basis, but for campaigns with a large amount of broad match keywords, rolling out modified broad match would no doubt help to increase the relevancy and performance of the campaigns considerably.