Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is pretty dirty pool, in my opinion. Most of my clients cannot lay out the money just to grab data, so we’ve had to come up with some creative ways to see information at a keyword level.

ML-10-2013-2I’ve shared previously how using a “Not Provided Filter” can give you insights into landing pages that are triggered by a keyword search. If you know the landing page, you can extrapolate and “guess” what the keywords might be. This is great if you have time to really look and analyze what your landing pages might be — but some clients just don’t have the time or the skill level.

A simpler approach is to configure Site Search for your site and glean keywords that can help inform your strategy. To read more about how to implement this strategy, check out my full column on Marketing Land.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: All Things SEO Column | Channel: Search Marketing | Google: Analytics

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About The Author: is the co-founder of Ignitor Digital, along with long-time colleague Mary Bowling. At Ignitor, Carrie tackles tough technical SEO roadblocks many small business owners don't even know they have. Her experience with analytics and troubleshooting helps her get to the root of issues. When not working, Carrie loves to cook for friends and family, hang out with her pretty awesome kids, and read books that have little-to-no educational value! You can also follow Carrie on twitter, @carriehill.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



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  • Aaron Wahlstrom

    Yes, site search is such a valuable tool these days. Always surprised at how many people have overlooked it.

    One thing I like to do with clients is pull a large amount of data from client websites (past year or more) and mine through the site search terms for keyword ideas and themes, too. Then, create an FAQ page if things pop up you aren’t covering already, essentially answering a question before it can be asked!

 

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