• Aaron Wahlstrom

    Yes, site search is such a valuable tool these days. Always surprised at how many people have overlooked it.

    One thing I like to do with clients is pull a large amount of data from client websites (past year or more) and mine through the site search terms for keyword ideas and themes, too. Then, create an FAQ page if things pop up you aren’t covering already, essentially answering a question before it can be asked!