• http://www.search-usability.com/ Shari Thurow

    Hi Eric-

    I agree with you about social media signals. With website usability, you architect/construct/design for primary personas and other specific personas. Therefore, a universal social algorithm? Doesn’t match usability and information architecture goals and corresponding data. I’m not going to use Facebook if my target audience doesn’t.

    I think most SEO professionals confuse authority with popularity. Just because something is “popular” doesn’t mean it is authoritative. I think the search engines have that wrong, as well. But people fall for it (including clueless and/or nearly clueless SEOs).

    BTW, I like your slider image. Nice.