With marketers reaching out to consumers via so many different channels these days, managing online marketing can be challenging, to say the least. And with paid search representing the largest and most complex of these channels, search marketers need to understand how to integrate PPC tactics with other marketing channels.

Next Tuesday, October 18 at 1 PM EDT our sister site Search Marketing Now will host a webcast “How to Integrate Search Into Your Other Marketing Channels. Jeff Licciardi of Performics will discuss everything from which metrics can be applied across all channels to how to avoid fragmentation in your marketing strategy and how to overcome organizational obstacles to integration.

Registration is free at Search Marketing Now. Thanks to Marin Software, for sponsoring this webcast.

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Other | SMX & DMD Alerts

About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

Connect with the author via: Email | Twitter