• http://www.chadsummerhill.com ChadSummerhill

    Very interesting Kelly! I’ll be sending some old placement reports to my SEO team this morning, but for now I’m headed over to your blog and see what other great ideas you’re having.

  • http://ContentNetworkInsider.com itsjustshelley

    I love your ideas for using placement performance for finding link opportunities or even domains for sale.

    I like using placement performance reports for finding new ways to target my audience. Google may not always get the relevancy right but a lot of times Google picks up on new audiences and taps into conversations that I hadn’t thought of before. That leads to new ideas for keyword theming or even for new sets of managed placements.