• http://www.andykuiper.com Andy Kuiper – SEO Analyst Vancouver

    I can totally relate to this well written (and funny) article Evan — and your advice on how to ‘dumb it down’ is something I’ll endeavor to incorporate — thanks Andy :-)

  • http://www.matterhornmarketing.com/marketing matterhornpat

    Good post on simplicity. Having recently read the Heath Brothers, Switch, it reminds me of the ways to speak to the riders/elephants. Finding ways to better understand and to attach meaning to graphs, charts etc. will always generate better response/results.