• http://whitelogicsolutions.com whitelogicsolutions

    Hi Julie, I really appreciate your writing but, sometimes webmaster or website owner needs to redirect page to non-relevent page for more clicks, but they also make sure when the user reaches to appropriate page(for which user was searching for), it goes smoothly from there. Being a developer I always try to make thing easier for users but also think about site marketing.

    One more thing I would like to ask about, using onepage checkout is more easy or traditional(step by step) checkout is easy for end users?


  • Julie Joyce

    Excellent point…

    I personally do not really like the one-step checkout thing mainly because I am impatient and had a bad experience with it on Amazon. If you’re not a total spaz, it’s probably ok. I like to have time to think about what I’m buying (sounds silly maybe) and do it step by step but I do see some checkout processes that are so horribly tedious, I just give up.

  • http://www.search-usability.com/ Shari Thurow

    Hi all-

    Wow, redirecting a relevant page to an irrelevant page for “marketing reasons.” Sounds like search engine spam to me. And if you think users/searchers like that and leave with a positive impression of a site that redirects inappropriately? Users become annoyed, frustrated, and even angry.

    Regarding the usability of a checkout process, I warn of giving a personal opinion. Usability isn’t about one’s personal opinion. Usability isn’t about the statistically average user. Usability is about task completion, memorability, learnability, error prevention, and many other things. Here’s an article:


    There is a big difference between actual and perceived ease of use. A one-page checkout can be more inefficient, error prone, inconvenient, etc. than a multi-step checkout. My firm usability tests the checkout process. I would never make a blanket statement about which one is better. It depends.