Recent research indicates that more than 70% of B2B buyers make purchase decisions before engaging with sales or visiting the seller’s website. How do you market to this ‘invisible’ 70%?

Search Marketing Now, our sister site, will host a webcast next Tuesday, December 6, at 1 PM EST — “Marketing Along the Buyer’s Journey,” featuring marketing strategy expert Christine Crandell of New Business Strategies, and Erez Barak, co-founder of Optify.

This webcast will explore how to identify and engage with your prospects, by understanding and marketing along the Buyer’s Journey. Register now, it’s free!

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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