• http://www.stanleyoppenheimer.com searchengineman

    You may want to recheck the In-page Analytics settings – Google did fix this problem last year, it requires you to alter the GATC – So Google reports enhanced link attribution. per page, not site wide.

    http://marketingland.com/google-analytics-in-page-analytics-gets-important-upgrade-26077

  • http://twitter.com/thompsonpaul Paul Thompson

    As searchengineman points out, the issue you complain about with In-Page Analytics was fixed five months ago – http://analytics.blogspot.ca/2012/11/announcing-enhanced-link-attribution.html

    Also, by default, Yoast’s Google Analytics plugin tracks external links as events – as it should – not as pageviews. You have to enable advanced settings, then check the box to change the behaviour to track as pageviews. And as Yoast himself says, tracking outbound links as pageviews is NOT recommended as it badly skews pageview and bounce metrics.

    The only reason to track outbound links as pageviews is if you need to track them as part of a goal funnel, which you still can’t do in Analytics. As goals – yes. But not as part of a goal funnel. (And if tracked as pageviews, need to set up a filter to filter them out so they don’t skew the data)

    The accuracy of this article falls short of what I would expect from SearchEngineLand.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi – Thanks so much for your comment. I use the Yoast Google Analytics plugin to manage my tracking code, so this didnt work with my setup. I figured out how to manually handle my tracking code while still using the Yoast Google analytics plugin and have added the lines of code today to fix attribution in in-page analytics.

    Thanks for the heads up – It’s definitely a reminder that you cant use a plugin for EVERYTHING in GA.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi Paul:

    I just went and looked at my install. according to the instruction page on Yoast.com, I was okay. It wasn’t until I went to the TINY print on the plugin page itself and read INTO the paragraph below the box that said “track outbound links as pageviews” that I saw his recommendation not to do so. Interesting that 1) it’s available if you shouldn’t do it, and 2) that he doesn’t mention it on the plugin page: http://yoast.com/wordpress/google-analytics/

    I will submit an update to the editors, thanks for pointing out my error and helping me make sure my data is accurate.

    Have a nice weekend.

  • http://www.facebook.com/trish.corlew Trish Corlew

    Great article! I am a newbie wordpress blogger (less than 60 days) so I’m trying to drink from a firehouse right now! But I am learning! Can you tell me what plugin/widget you are using for the “Like This Story? Please Share!” section? Thank you!

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  • Donald Miller

    You’ve got good useful information here. Yet for social blogging, what we cannot control is the mindset with which we must contend: people–in my opinion–are easily distracted, have difficulty focusing their attention, and do not form bonds that allow for anything more than an extremely superficial relationship that is all-too-easily forgotten.

    I think the key is to find a group of people who have similar interests and values, and among those values are one of abiding friendship. If someone really likes someone else, they ought to be able to truly be interested in what their friend has written and then comment on it.

    If you find out where I can find some of that, let me know, because I’m not finding it. I see lots of people who have hundreds or even thousands of “friends”, but few people are really involved. And that’s a huge problem. I can’t tell you how many times I’ve read outstanding posts that have few if any comments. Comments are king in my book because they show that someone cares enough to actually communicate, and that’s a good thing–especially when the commenter abides by your comment policy.

  • http://twitter.com/globalinbound David Temple

    Darn, that’s the comment I wanted to make but you beat me to it!

  • http://twitter.com/robertpucc Robert

    Installing Crazy Egg is a good idea to get a sense of engagement. It provides a scroll heatmap and other detailed features. Although it’s $10/month I believe there is a 30 or 60 day free trial period.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Crazy Egg is a great tool! Thanks for the suggestion. I think it can also provide click information, even if where the user clicks isn’t a link – that’s useful to help make a page more user-friendly!

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Comments are absolutely great measurement, but a comment is a high barrier to entry. I’m finding with scroll depth that about 25% of people are getting to the bottom of my page, but comments are probably happening about .5% of that time.

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    David – :: giggle ::

  • http://www.facebook.com/carrie.hill1 Carrie Hill

    Hi Trish, I dont run the infrastructure of this blog, so sorry I cant help you there – on my blogs I use “Social Ring” – good luck!

  • Matt McGee

    Hi Trish – that’s not a plugin or widget. It’s manually coded into our theme.

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  • Hamza Hamza

    Thanks for this post. I was looking for a simple Google analytics wordpress plugin but didn’t knew where to find one. I’m using wordpress SEO by Yoast and hope their Analytics plugin is also useful like the SEO one

  • or zilberman

    Seeing how users engage with your pages really is one of the more important things to see in a website, specially after you have made some changes in design or structure.

    To most of my clients I install tools such as crazyegg or clicktale to see how users perform.
    It is a subject that is really almost overlooked by people’s that do not actively engage in CRO, and I love the way you showed it’s uses for something less obvious then a product page on an E Commerce site.

  • http://twitter.com/MaryKayLofurno Mary Kay Lofurno

    We have implemented Cutroni’s advanced content tracking on our vertical pub sites. We added a segment so we have scanners 1 minute or less, readers 1 to 3 minutes, and deep divers, 3 to 5 minutes. Makes it a bit better.

  • Finn_Jake

    Also a WordPress user here but I used ColibriTool (http://colibritool.com) to handle all statistical analysis of my site. Its not free but what I’m after are the consolidated results, convenience, and level of help support.

  • http://twitter.com/johnbixby John Bixby

    Cardinal Path’s “GAS” is my favorite way to extend plain-vanilla GA with minimal effort. Tracks scroll depth, downloads, outbound links, video plays, etc. Easiest way I’ve found to rig this up on my WordPress sites is to just go into the template editor and drop in the one line of Google Tag Manager code and then create a custom HTML tag in GTM to manage GAS.