How To Navigate Google’s New AdWords Reports And Avoid Losing Valuable Data

Google has made dramatic changes to their AdWords reporting infrastructure. The old reporting system is being retired, and users are being forced to pull reports from the interface. This change has left many unable to find their reports, or know how to extract data from AdWords. In this post, I’ll walk through how to pull […]

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Google has made dramatic changes to their AdWords reporting infrastructure. The old reporting system is being retired, and users are being forced to pull reports from the interface. This change has left many unable to find their reports, or know how to extract data from AdWords.

In this post, I’ll walk through how to pull the data from the new interface in a video format so you can see exactly how to find your reports, and download valuable reporting data.

AdWords Reporting Walkthrough

Here’s the video showing the new Google AdWords interface. Spend 11 minutes with this and you will likely save hours and avoid untold frustration trying to find your way around the new interface.

Conclusion

Most of your previous data is still available if you know where to look. Some of it is in a new format, or requires you to combine reports to view the data that was previously available. Please see Josh Dreller’s column to learn more about vLookup so you can combine multiple reports together.

As 90% of the data you need is contained in only 6 reports, you do not need to create and save hundreds of reports to find your data. You only need to save a handful of reports to access most of the data you need to make optimization decisions.

The trick is understanding where to look to find this valuable data. Now that you have seen the video, you now know exactly where to look to find this essential information so that you can continue to analyze and improve your AdWords account.


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About the author

Brad Geddes
Contributor
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

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