• crimsongirl

    “I recommend that you manage your PPC spending with bids, not budget.”

    I agree with that 100%, but I can’t get my coworkers to adopt this policy. Some campaigns we will hit the budget every day.

    Coworkers: The client wants to limit spending to $XXX per month
    Me: OK, but we are losing clicks. Why don’t we lower the bids?
    Coworkers: Because we want to have a high position.
    Me: If we are going to hit the budget, we might as well lower the bid and get more clicks for the dollar.
    Coworkers: We need to have a high position.
    Me: [bangs head against wall]

  • http://www.ThomasNet.com Brendan OConnell

    It is also critical to understand how Business to Business (B2B) Purchasers not just search.

    The recent Enquiro study found that in the researching phase, a purchaser is five times more likely to turn to a generic search engine for information than a B2B search engine. As purchasers enter the later research phase and start compiling information to begin the actual negotiation, many rely on B2B vertical search engines, such as Business.com, KnowledgeStorm, or Thomasnet.com, to help gather the detailed information they require. B2B search engines were the first choice of 22.1 percent of respondents in the negotiation phase, and 18 percent of respondents in the purchase phase.

    The must read study is available for free here http://www.enquiro.com/Downloads/b2b-research-2007.aspx

  • Brendan OConnell

    I meant of course “It is also critical to understand how Business to Business (B2B) buyers PURCHASE – not just search.