SEOs Dissect How To Rank In Local Search

logoTwenty-seven local search marketers from the U.S., Canada, and Europe have shared their opinions and insights in the second edition of the Local Search Ranking Factors. Organized by David Mihm, it’s a project that aims to help local businesses understand how Google and Yahoo rank local businesses.

David sent out a questionnaire listing 49 possible factors that affect local search rankings, and invited the participants (disclaimer: I’m one of them) to rank each factor on a scale ranging from “very important for ranking well” to “can hurt your ranking/lead to penalty.” According to the panel, the five factors with the most significant positive effect on local rankings are:

  1. Having your Google/Yahoo local business listing with the address in the city being searched
  2. Having citations from major data providers, such as infoUSA, Localeze, and Internet yellow pages providers
  3. Associating your local business listing in the proper categories
  4. Having a claimed, verified local business listing with Google/Yahoo
  5. Having your product/service keywords (i.e., “hair salon,” “attorney”) in the title of your local business listing

Since the survey is in its second year, there are interesting comparisons you can make between what mattered last year and what matters now. David makes some of those comparisons on his blog.

If local search is important to you, the Local Search Ranking Factors is a must read.

Related Topics: Channel: SEO | Search Marketing: Local Search Marketing | SEO: Local


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • chiropractic

    David has again done an amazing job with this. Real solid resource for local search information.

  • Matt McGee

    Agreed. You can spend a lot of time reading this and continue to learn from it.

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