• http://www.losasso.com/ Maggie@losasso

    I can definitely attest to the usefulness of Google Analytics! We have it linked to Adwords for all of our PPC campaigns and it makes measurement and tracking extremely efficient. I would recommend it for anyone tracking a PPC campaign

  • http://www.vinivi.com Julien G

    Very interesting post ! I am waiting for the part II for more info, but have a question too.

    With the new features update in October, you can now use your GA goals instead of integrating the Adwords conversation tracking code in your pages. Someone has tested it ? How relevant it is ?

  • http://www.traffic-builders.com martijnvanvreeden

    Great article about an interesting topic! The Adwords data by itself seems extremely limited to me, so GA data should complement it. I look forward to Part 2!

    @ Julien: I have tried to improt the goals. Easy as 1,2,3. It is useful, but keep in mind that the conversions are added to the Adwords interface with a delay of about 3 days.

  • http://nigelburke.com NigelBurke

    All marketing should be tracked and Google makes it so easy to integrate the two of these together to create the perfect ad tracking setup.