• http://twitter.com/AYFM Mark Szolosi

    Great post David – I’ve setup similar campaigns and have really enjoyed seeing these extra layers of targeting being rolled out. I’m thinking Facebook will soon offer enough value via various features (like facephone) and some of these features will require users to constantly be ‘privately’ sharing their current location . Graph Search combined with a currently nearby or even at a particilar place filter would be a pretty compelling addition.

  • MikeMathews

    Thank you for writing this! A friend in a business networking meeting asked me about this yesterday morning and I talked him through some of these ideas, but my verbal response was not this organized. I’ll share this with him right now.

  • http://twitter.com/offgridminds chartist

    Hi David. Thank you for valuable opinions. I work in software industry and handle the campaigns over the world. Until now we have found that B2B campaigns using Linkedin are much more costlier in CPC terms than AdWords. Facebook have nice CPC, but many of them untraceable by our analytics software on website. I see facebook campaigns valuable when used for getting fans for fanpage /with great content/ and then remarket them through the page for much less money. We are seeing very little conversions from facebook and we are online software industry leader. I love the targeting opportunities you mentioned and the Linkedin campaigns I have tested were only targeted to 8 keywords related to mac users. And the results were as I mentioned above. This is only my experience in one single industry but I am working with a team currently on 4 continents, and have tested a lot of campaigns. Could someone give more info on performance in terms of conversions or CPA using Facebook or Linkedin? I have tested there only small budgets in comparison to AdWords. Thanks

  • http://www.facebook.com/gohawks David Rodnitzky

    Glad to hear it Mike!

  • http://www.facebook.com/gohawks David Rodnitzky

    Mark, I agree, Facebook will continue to roll out new functionality. The FB PPC interface of two years from now will be totally different than what we see today, and probably in a good way!

  • http://www.facebook.com/gohawks David Rodnitzky

    Everyone’s results will vary, of course, and I am still a huge proponent of AdWords for most clients! For enterprise clients, however, I really like LinkedIn and FBX in particular – you can overcome the double entendre issues of keywords that are really better focused on consumers or SMB. For SMB, AdWords is still hard to beat, but LinkedIN and FB can provide incremental traffic at a reasonable ROI.

  • http://onlinebz.com/ Susan Wowe

    Hi David, Thanks for your great writing. Your example of the LinkedIn campaign really helps. I spent more time on Facebook and Google+, so far a bit negligent about Linkedin.

  • http://davidsermon.wordpress.com/ David Sermon Photographer

    I liked this article for the simple fact that my name is David too! How cool is that!!!

  • Yam Regev

    Great piece indeed, David.

    Say, exclude those mega platforms, where else can i find a segmented list of potential B2B customers.

    Just for example- can companies like Axcium & InfoGroup segmentized their inventory to a specific list of business that my company can reach-out to?

    Are you familiar with other big data base providers other than Facebook & LinkedIn that it might be worthwhile to advertise with or to buy their data bases for business use?

    Hope that was clear..
    Yam Regev